Charisma Launches Marketing Campaign With 'Sex And The City' Actor Jason Lewis

Charisma Launches Marketing Campaign With 'Sex And The City' Actor Jason Lewis

Downloadable video, soundbites and ad stills available at: http://www.dogmatic.com/MNR/JasonLewisforCharisma/

NEW YORK, Oct. 14 /PRNewswire/ -- Film and television actor Jason Lewis will star in a marketing campaign for home brand Charisma ®. The winter 2009 campaign will debut in December issues of shelter and lifestyle magazines such as Elle Decor, House Beautiful and Gotham as well as be featured on outdoor advertising and online.

Jason Lewis commented, "Not only does Charisma have great products, but the Charisma products add to the quality of your life. Your bed should be an inviting place to get into, and Charisma can add luxury to your lifestyle and bedroom."

Dari Marder, Chief Marketing Officer, Charisma, commented, "The Charisma customer appreciates nothing more than a finely appointed bed . . . except maybe a finely appointed bed with a gorgeous man in it. Jason not only looks beautiful in the campaign, but he is a warm, kind-hearted person whom I know our customers will be thrilled to meet at Bloomingdale's when he makes appearances for Charisma."

The Charisma campaign was shot by famed photographer Nino Munoz in Los Angeles. Lewis poses in a bed made with lush Charisma linens. The campaign was created by the Iconix in-house marketing team.

Charisma represents understated elegance with a focus on details and quality workmanship. Charisma products include fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels and are available at Bloomingdale's.

Jason Lewis can next be seen in the upcoming Sex and the City 2 movie reprising his long-standing role as Smith Jerrod. Lewis will also support Charisma with personal appearances in Bloomingdale's in New York and Los Angeles in early 2010.

First Call Analyst:
FCMN Contact:

Source: Charisma

CONTACT: Lance Enger of Dogmatic Inc., +1-323-424-4567, lance
@dogmatic.com, for Charisma

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Profile: International Entertainment