SRS Labs Wins Prestigious TV Innovation Award for Immersive TV

SRS Labs Wins Prestigious TV Innovation Award for Immersive TV

TruSurround HD Creates An Immersive Surround Sound Experience From a Flat Panel TV's Built-In Speakers

SANTA ANA, Calif., Oct. 14 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL) , the industry leader in surround sound, audio, and voice technologies, announced today that SRS TruSurround HD(TM) was the honored recipient of the Immersive TV Award during this year's TV Innovation Awards Ceremony, which was held in conjunction with the TV 3.0 Summit on October 6th, 2009.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

"We have a great sense of pride in all of our audio solutions, and winning the TV Innovation Award for Immersive TV category further validates the quality and effectiveness of SRS sound, and is a tremendous recognition for the work we so passionately do here at SRS Labs," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "SRS strives to create ground-breaking audio enhancement solutions that can provide any device with the best possible, and most natural audio experience."

As a robust multichannel audio solution, SRS TruSurround HD provides a uniquely enhanced listening experience by processing up to 6.1 audio channels for playback over a TV's built-in speakers. SRS' proprietary algorithms make it possible to optimize the entertainment, delivering deep, rich bass response, dialog clarity for better intelligibility of vocals, and definition control for maximum high-frequency clarity. When receiving multichannel content, TruSurround HD virtualizes the channels, creating "phantom" speakers that appear to extend all around the listener, producing an amazingly realistic and immersive surround sound effect. Meanwhile, mono or stereo content is seamlessly converted into an expansive three-dimensional sound field.

The goal of the TV Innovation Awards is to recognize the most forward thinking companies who are creating products and services that are driving the new TV paradigm, which is often referred to as TV 3.0. With more than 100 entries received for this year's awards, an independent panel of 14 industry experts judged each entry. For more information about SRS Labs or the TV Innovation Awards, please visit www.srslabs.com and http://www.tvinnovationawards.com/.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

   SRS Labs, Inc. Contact:          Investor Relations Contact:   Michael Bingham, PR Manager      Matt Glover, Liolios Group, Inc.   949-442-5582                     949-574-3860   michaelb@srslabs.com             info@liolios.com   Twitter: @SRSLabs  

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Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: SRS Labs, Inc.

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, info@liolios.com

Web Site: http://www.srslabs.com/
http://www.tvinnovationawards.com/
http://www.facebook.com/SRSLabs
http://twitter.com/srslabs

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Profile: International Entertainment