SRS Delivers Solution to Eliminate Annoying Volume-Level Fluctuations for DTV Viewers

SRS Delivers Solution to Eliminate Annoying Volume-Level Fluctuations for DTV Viewers

MSOs and Set-Top-Box Makers Can Deploy SRS TruVolume on Cable, Satellite and IPTV Boxes Through Firmware Upgrades

SANTA ANA, Calif., Oct. 14 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL) , the industry leader in surround sound, audio, and voice technologies, announced today the availability of SRS TruVolume(TM) for a broad selection of MPEG-4 single-chip decoders from STMicroelectronics, a world leader in set-top-box (STB) integrated circuits (ICs). As a result, cable, satellite, pay and free-to-air DTT operators, as well as STB makers can instantly enable SRS TruVolume for SD and HD content in both analog and digital streams to instantly eliminate the annoying volume fluctuations for consumer TV viewers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)

TruVolume utilizes minimal memory and processing power on the MPEG-4 ICs, making the solution easy to deploy into STB boxes already in subscribers' homes as well as in new production boxes so long as they use the following ST MPEG-4 chips: STi7100, ST231, STi7105, STi7108, STi7109, STi5202, STi7200 and the new STi7141.

SRS TruVolume eliminates volume fluctuations normally encountered when switching between sources, channels, and when programming transitions to commercials. SRS TruVolume is an intuitive new solution that provides end consumers with the most comfortable and consistent volume levels, which enables a truly relaxing TV viewing experience.

"STMicroelectronics was the first SRS platform partner to enable and certify SRS TruVolume in set-top-box ICs," said Joanna Skrdlant, Senior Director of the Global Platform Partner Program for SRS Labs. "As our initial solution partner for set-top-boxes, ST's knowledge of set-top-box ICs and support in providing evaluation systems for their existing customers has provided us with valuable insight and opportunity to address the unique challenges of volume leveling in today's complex cable, satellite, pay and free-to-air boxes."

Multiple Service Operators (MSOs) can now quickly address four key areas with one simple solution to:

   --  Improve subscriber satisfaction   --  Solve a highly noticeable problem that subscribers mistakenly blame on       the service provider   --  Provide service differentiation from other MSOs    --  Dramatically reduce customer support expenses related to daily       subscriber complaints    

"Confirming SRS' position as a leader in audio solutions for the consumer home entertainment market, TruVolume is a compelling audio solution for the set-top-box market," said Eric Jumelet, Vice President Operations, Home Video Division STMicroelectronics. "The volume leveling issue has been around for years in the home entertainment industry and now our customers' set-top-boxes can deploy an efficient, elegant audio post-processing solution that not only solves the problem, but provides end-user value through the recognition and value of the SRS brand."

ST's MPEG-4 ICs, such as the STi7141, combine support for high-definition TV and sophisticated DVR (Digital Video Recorder) functions in a single component, allowing providers to reduce deployment costs while also driving subscriber take-up of innovative and exciting new services such as next-generation interactivity. Through the addition of SRS TruVolume, providers can deliver a solution to their subscribers that eliminates the annoying volume discrepancies between programming and commercials, switching from channel to channel and between SD and HD content.

SRS TruVolume is available today as a pre-ported library for ST's STi7100, ST231, STi7105, STi7108, STi7109, STi5202, STi7200 and STi7141 processors and must be integrated into STB firmware.

OEMs and ODMs that wish to evaluate SRS audio technologies on ST processors should contact STMicroelectronics or Joanna Skrdlant at JoannaS@srslabs.com. For MSOs and set-top-box makers, contact Gordon Schenk, Managing Director, MSO/STB at SRS Labs, GordonS@srslabs.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Ms. Skrdlant, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

   SRS Labs, Inc. Contact:             Investor Relations Contact:   Michael Bingham, PR Manager         Matt Glover, Liolios Group, Inc.   949-442-5582                        949-574-3860   michaelb@srslabs.com                info@liolios.com   Twitter: @SRSLabs  

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: SRS Labs, Inc.

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com; or Investor Relations, Matt Glover of Liolios Group,
Inc., +1-949-574-3860, info@liolios.com, for SRS Labs, Inc.

Web Site: http://www.srslabs.com/

---

Profile: International Entertainment