SendMe Mobile and Sony Music Invite You to Strike It Lucky in Vegas with R&B Sensation Mario

SendMe Mobile and Sony Music Invite You to Strike It Lucky in Vegas with R&B Sensation Mario

SendMe and Sony celebrate Mario's upcoming album D.N.A. featuring the #1 single "Break Up ft. Gucci Mane and Sean Garrett" by offering fans a chance to "Viva Las Vegas with Mario"

SAN FRANCISCO, Sept. 10 /PRNewswire/ -- SendMe Mobile, the premier mobile media company, and Sony Music are teaming up to offer one lucky fan a weekend in Las Vegas with Grammy-nominated artist Mario. The grand prize winner of the "Viva Las Vegas with Mario" Sweepstakes - available exclusively through SendMe's sweepstakes site SoLow.com - will be flown to Las Vegas with a guest and treated to a two-night stay at the Red Rock Hotel and $500 in cash. The winning fan will have the unique experience to bowl with Mario (and even receive a signed bowling pin souvenir) and be a special guest at a concert performed by Mario.

"Together with Sony, we are giving music fans unprecedented access to one of the hottest artists out there today," said Russell Klein, co-founder and CEO of SendMe. "The 'Viva Las Vegas with Mario' Sweepstakes showcases how our mobile media platform combines entertainment and fan interaction to promote artists and their music. We're thrilled to be Sony's exclusive mobile sweepstakes partner and be providing one lucky music fan with a once-in-a-lifetime experience - plus some serious bragging rights among their circle of friends."

The "Viva Las Vegas with Mario" Sweepstakes is the latest in a series of high-profile celebrity prizes offered through SoLow.com. To celebrate Mario's upcoming album, "D.N.A.," scheduled to be released on October 13, 2009, the sweepstakes is officially open now through September 18, 2009 on SoLow.com. The winner will be announced in mid-September.

SoLow.com Mario Sweepstakes Details

To win the Mario Sweepstakes grand prize, people must guess the lowest unique number that no one else has guessed by the end of the sweepstakes. Anyone over age 13 can play online at www.SoLow.com or on a mobile phone - simply text "MARIO" to 23687 to get started. A fee is associated with user bids for the grand prize (in addition to other free sweepstakes). Check out the sweepstakes online at http://www.solow.com/auctions/featured/Vegas_with_Mario.html.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. For more information, visit www.sonymusic.com.

About SendMe

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties - SendMeMobile.com, SoLow.com and mbuzzy.com - deliver content from today's pop culture sensations, niche independent creations, and stuff from our own community that will keep you coming back for more. Included in our premium content at SendMeMobile.com are wallpapers, one-of-a-kind mobile games, and the hottest, latest ringtones. Whether you're searching for MP3 ringtones or music ringtones, SendMe brings it all to you - how you want it, when you want it. So when you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love the most, turn to SendMe. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by GrandBanks Capital, Spark Capital and True Ventures. For more information, visit www.sendmemobile.com.

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FCMN Contact:

Source: SendMe Mobile

CONTACT: Tim Inthirakoth of InkHouse for SendMe Mobile, +1-781-916-9090
ext. 805, tim@inkhousepr.com

Web Site: http://www.sendmemobile.com/

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Profile: International Entertainment