Media Industry Leaders To Launch the Coalition for Innovative Media Measurement (CIMM)

Media Industry Leaders To Launch the Coalition for Innovative Media Measurement (CIMM)

Unprecedented Research Effort to Foster Innovative Cross-Platform Media Measurement

NEW YORK, Sept. 10 /PRNewswire/ -- In an effort to promote innovation and explore new, high quality ways to measure audiences across traditional and new media, a group of leading US television content providers, media agencies and advertisers are joining together in an historic initiative to create the Coalition for Innovative Media Measurement (CIMM).

Signaling the critical importance within the industry for such an organization, CIMM is being announced today by the following executives from all 14 founding member companies:

Jeff Bewkes, Chairman and CEO, Time Warner

George Bodenheimer, President of ESPN and ABC Sports, and Co-Chair, Disney Media Networks

   Nick Brien, President & CEO, Interpublic Group's Mediabrands   Chase Carey, Deputy Chairman, President and COO, News Corporation   Philippe Dauman, President and Chief Executive Officer, Viacom   Laura Desmond, CEO, Starcom MediaVest Group Worldwide  

Dina Howell, Vice President, Global Media & Brand Operations, The Procter & Gamble Company

   Laura Klauberg, Senior Vice President, Global Media, Unilever   Esther Lee, Senior Vice President, Brand Marketing and Advertising, AT&T   Sir Martin Sorrell, Group Chief Executive, WPP, holding company for GroupM  

Anne Sweeney, President, Disney-ABC Television Group and co-chair, Disney Media Networks

Nancy Tellem, President, CBS Paramount Network Television Entertainment Group

   Page Thompson, CEO, North America, Omnicom Media Group   David M. Zaslav, President and CEO, Discovery Communications   Jeff Zucker, President and CEO, NBC Universal   

CIMM will work to explore and identify new methodologies and approaches to audience measurement. The group will initiate, fund and evaluate a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement. CIMM will publish all research findings to its members and make them publicly available as well.

CIMM will be funded by the group's founding participants, who will hire an independent managing director to oversee day-to-day operations. Any US television content providers, buying agencies or advertisers that are interested in joining CIMM should contact NBC Universal Research President Alan Wurtzel, alan.wurtzel@nbcuni.com, for additional information.

First Call Analyst:
FCMN Contact:

Source: Council for Innovative Media Measurement

CONTACT: Joe Benarroch, +1-212-313-5803, Mediabrands,
joe.benarroch@mediabrandsww.com; or Sam Biederman, MediaVest Worldwide,
+1-212-468-3260, sam.biederman@mediavestww.com; or Martha Depenbrock, P&G,
+1-513-983-5366, depenbrock.mw@pg.com; or Liz Fischer, NBC Universal,
+1-212-664-4825, liz.fischer@nbcuni.com; or Isabelle Gauvry, Omnicom,
+1-212-590-7314, isabelle.gauvry@omnicommediagroup.com; or Scott Grogin,
+1-310-369-4733, Fox Networks Group, scott.grogin@fox.com; or Karen Hobson,
Disney/ABC Television Group, +1-818-569-7789, Karen.hobson@disney.com; or
Shannon Jacobs, CBS Corporation, +1-212-975-3161, sljacobs@cbs.com; or Mark
Jafar, MTV Networks, +1-212-846-8961, mark.jafar@mtvstaff.com; or Dean
Mastrojohn, Unilever, +1-201-894-2721, dean.mastrojohn@unilever.com; or
Melissa Oakley, AT&T, +1-312-751-3512, melissa.oakley@fleishman.com; or Sal
Petruzzi, Turner Broadcasting, +1-212-275-6897, sal.petruzzi@turner.com; or
Amy Phillips, ESPN, +1-212-456-0226, amy.phillips@espn.com; or Alison
Rudnick, Discovery Communications, +1-212-548-5321,
alison_rudnick@discovery.com; or John Wolfe, GroupM, +1-212-297-7160,
john.wolfe@groupm.com

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Profile: International Entertainment