NAMIC Announces Winners of 2009 Excellence in Multi-cultural Marketing Awards

NAMIC Announces Winners of 2009 Excellence in Multi-cultural Marketing Awards

NEW YORK, Sept. 22 /PRNewswire/ -- The National Association for Multi-ethnicity In Communications (NAMIC) today announced the winners of its 2009 Excellence in Multi-cultural Marketing Awards (EMMA) competition. Showcasing top Marketing Tactics and Case Studies/Campaigns targeted to multi-cultural audiences, the awards will be presented at the 23rd Annual NAMIC Conference. Scheduled for October 26-28, 2009, the 23rd Annual NAMIC Conference will be held at the Grand Hyatt in Denver, Colorado as part of Cable Connection-Fall, a week of events uniting major industry associations, conferences and meetings in a single location. Presented by NAMIC's Multi-cultural Marketing Committee, the 2009 Excellence in Multi-cultural Marketing Awards will be presented on Tuesday, October 27 at a special session of the Conference highlighted by a panel discussion featuring Chief Marketing Officers.

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Recognizing the cable industry's commitment to developing strategic and innovative approaches to ethnic-targeted marketing, while maintaining an exceptional level of creativity, the competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. Entries in each category are judged within two divisions: cable companies/distributors and networks/industry suppliers. Campaigns developed for the cable and telecommunications industry targeting the African American, Asian, Hispanic or other ethnic markets were evaluated on sound and innovative strategy, strength of creative execution against the strategy and tactics, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants.

"As demographics shift towards greater ethnic diversity, multi-ethnic consumers are becoming increasingly cognizant of inclusive messaging and targeted creative," said Daphne Leroy, vice president, Marketing and Communications, NAMIC. "We are proud to present the latest group of EMMA winners whose multi-cultural marketing efforts reinforce the cable industry's commitment to serving America's diverse communities."

The NAMIC Multi-cultural Marketing Committee, a consortium of the industry's leading multi-cultural marketing experts, produces the awards competition. The NAMIC Excellence in Multicultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily.

For more information on the 23rd Annual NAMIC Conference or for inquiries pertaining to sponsorship, contact Sandra Girado, Director of Meetings and Events at the NAMIC national headquarters, 212-594-5985. Online registration for the 23rd Annual NAMIC Conference can be accessed by visiting www.namic.com. A complete list of the 2009 NAMIC EMMA winners follows.

   2009 NAMIC Excellence In Multi-cultural Marketing Awards (EMMA) Winners    CABLE COMPANIES/DISTRIBUTORS    CASE STUDIES/CAMPAIGNS    First Place   Company: Time Warner Cable Los Angeles   Entry Title: Time Warner Cable Los Angeles DTV Marketing Campaign   Second Place (Tie)   Company: RCN Corporation   Entry Title: RCN Global Passport   Second Place (Tie)   Company: Comcast North Central Division   Entry Title: Q3 Hispanic Campaign   Third Place (Tie)   Company: Comcast  

Entry Title: Comcast Introduces Carefree Minutes Worldwide 300 (Languages included: Arabic, Chinese, South Asian, Portuguese, Japanese, Filipino, Vietnamese, Italian, Polish, Russian and Korean)

   Third Place (Tie)   Company: International Media Distribution/Cox  

Entry Title: Cox Orange County/Palos Verdes and International Media Distribution Launch Ethnic Marketing Initiative 2008

   MARKETING TACTICS: DIRECT MAIL    First Place   Company: Time Warner Cable Los Angeles   Entry Title: Time Warner Cable Los Angeles Hispanic DTV Marketing   Second Place   Company: Comcast   Entry Title: CDV Carefree Minutes Asia 100 (Chinese, Japanese, & Korean)    MARKETING TACTICS: GRASSROOTS    First Place   Company: Comcast   Entry Title: GMA Family Balikbayan Box- CA (Filipino)    MARKETING TACTICS: PRINT    First Place   Company: Comcast   Entry Title: DTV Campaign (Chinese, Russian, South Asian)    MARKETING TACTICS: RADIO    First Place   Company: Comcast   Entry Title: Comcast California STAR India PLUS Launch Radio (South Asian)   Second Place   Company: Time Warner Cable Los Angeles   Entry Title: Time Warner Cable Los Angeles Hispanic DTV Campaign    MARKETING TACTICS: TELEVISION    First Place   Company: Time Warner Cable Los Angeles   Entry Title: Time Warner Cable Los Angeles Hispanic DTV Marketing   Second Place   Company: Comcast   Entry Title: Comcast California STAR India PLUS Launch (South Asian)    NETWORKS/INDUSTRY SUPPLIERS    CASE STUDIES/CAMPAIGNS    First Place   Company: CNN   Entry Title: CNN Presents: Black In America   Second Place (Tie)   Company: Time Warner Cable Los Angeles, Disney and ESPN Media Networks  

Entry Title: ESPN Deportes & Time Warner Cable Los Angeles - World Baseball Classic Retail Campaign

   Second Place (Tie)   Company: MTV Networks   Title: MTV Tr3s Dream Quinceanera LVOD Sweepstakes   Third Place (Tie)   Company: BET Networks   Entry Title: BET Honors 2009   Third Place (Tie)   Company: BET International   Entry Title: BET International Retail Partnership with Freesat   Third Place (Tie)   Company: TV One   Entry Title: Our History Month Promotion 2009 - TV One    MARKETING TACTICS: ALL OTHER MEDIA    First Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns   Second Place   Company: International Networks  

Entry Title: 2009 International Networks Ethnic Holiday Calendar - Bridging Cultures

   MARKETING TACTICS: DIRECT MAIL    First Place (Tie)   Company: Ameredia Inc   Entry Title: Comcast SVOD Mother's Day Campaign   First Place (Tie)   Company: Ameredia Inc  

Entry Title: Comcast Holiday Promotion for Filipino on Demand and Bollywood Hits on Demand

   Second Place   Company: TuTv   Entry Title: Bandamax Holiday Giveaway    MARKETING TACTICS: GRASSROOTS    First Place   Company: Telemundo Network   Entry Title: Telemundo Multi-Market Talent Tour   Second Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns   Third Place   Company: TuTv   Entry Title: Bandamax Grassroots Initiative    MARKETING TACTICS: INTERNET/NEW MEDIA    First Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns   Second Place   Company: HBO   Entry Title: HBO Latino ALICE Online Banners   Third Place   Company: BET Networks   Entry Title: Sunday Best 2009 Auditions    MARKETING TACTICS: OUT OF HOME    First Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns    MARKETING TACTICS: PRINT    First Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns   Second Place   Company: Ameredia Inc   Entry Title: Comcast Hispanic Print Campaign - CableLatino Genres    MARKETING TACTICS: RADIO    First Place   Company: Cartoon Network   Entry Title: Star Wars: The Clone Wars DJ Ambassador Campaign   Second Place   Company: Turner Broadcasting System, Inc.   Entry Title: Tyler Perry's Meet the Browns   Third Place   Company: TuTv   Entry Title: De Pelicula/Charter Latino Emmanuel Concert Sweepstakes    MARKETING TACTICS: TELEVISION    First Place   Company: HBO   Entry Title: El Perro Y El Gato: Junto Otra Vez, Together Again   Second Place   Company: HBO   Title: Habla Ya   Third Place   Company: Turner Broadcasting System, Inc.   Title: Tyler Perry's Meet the Browns    About NAMIC  

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com.

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Source: NAMIC

CONTACT: Daphne Leroy, Vice President, Marketing & Communications,
NAMIC, +1-212-594-5985 (office), daphne.leroy@namic.com; or Charmaine Chapman,
BTB Communications, +1-310-882-5498 (office), char@btbcommunications.com

Web Site: http://www.namic.com/

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Profile: International Entertainment