Arbitron Introduces Radio Performance Management Dashboard and Key Software Upgrades at NAB Radio Show

Arbitron Introduces Radio Performance Management Dashboard and Key Software Upgrades at NAB Radio Show

Dynamic Solutions for Improving Radio Business Intelligence

COLUMBIA, Md., Sept. 22 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) announced today the introduction of the Arbitron Survey Analytics Program (ARB-ASAP), a Web-based radio management dashboard and strategic upgrade to mission-critical solutions that enhance utility and feature functionality for radio station general managers (GMs) and Program Directors (PDs). During the National Association of Broadcasters Radio Show in Philadelphia on September 23 - 25, 2009, Arbitron will provide training and real-time demonstrations of the new offerings in its Hospitality Suite 738 located in the Marriott Philadelphia Downtown.

"We believe that these upgrades will help ensure that we deliver the tools that GMs and PDs need to make the most informed decisions about their stations," said Alton Adams, Executive Vice President of Arbitron Inc.

ARB-ASAP

The ARB-ASAP puts multiple performance metrics at users' fingertips, allowing them to quickly access trends for station and cluster performance, competitor performance, and Arbitron sample performance. Arbitron designed ASAP with state-of-the art Web technology to help managers with multi-station portfolios aggregate data and track performance by all key metrics through a highly visual, user-friendly interface.

This value-added service will launch in October 2009 and will be provided to Arbitron eBookSM Clients at no additional cost.

In addition, Arbitron made key updates to PD Advantage(TM) Web, TAPSCAN(TM) and TAPSCAN Sales Management. The new upgrades are a part of an aggressive program to improve the performance and reliability of Arbitron's suite of software products.

PD Advantage Web 1.1

The new features in PD Advantage Web allow programmers to delve even deeper into Portable People Meter(TM) (PPM(TM)) data and understand the story behind listeners and their behavior. PDs will now be able to identify growth opportunities by identifying competitive stations where there are many heavy radio users, but many who spend little time with the target station. PD Advantage Web looks at radio usage and loyalty and helps users understand the monthly panelist composition

TAPSCAN Web 10.2.1

TAPSCAN Web, radio's premier Web-based media software, is now accessible on Mac and PC using the FirefoxTM browser. This latest version is a feature-rich release that brings faster performance for those using lower bandwidth connections. Users can also open and save schedules as well as select station and geography selections with greater speed.

Looking ahead, Arbitron expects to introduce even faster speed and further upgrades in November, including access to local market DMA in PPM markets and an ability to drill down more deeply in Ethnic-standard demos. Qualitative reports will also be available for Scarborough, RetailDirect and the Arbitron Qualitative Diary.

TAPSCAN Sales Management 10.2.1

TAPSCANTM Sales Management is the one revenue management tool you need for maintaining customer information, schedules, pending sales and forecasts. This update features improved speed and performance, reducing the application start-up time and providing faster speed in the scheduler for multi-station use. Users also have the ability to clone historical schedules to new schedules.

"Arbitron is working to evolve from a data vendor into a business intelligence and solutions provider," said Pierre Bouvard, Executive Vice President, Sales, Arbitron Inc. "As we continue to build systems to deliver value to our clients, we expect Arbitron's software development to keep growing, improving and evolving online."

   For a Demonstration or more information, visit the Arbitron team:    Arbitron Hospitality Suite   738 Marriot, Philadelphia, PA   NAB Software demonstration hours:   Wednesday, September 23, 10:00 AM to 1:45 PM and 3:15 PM to 4:00 PM   Thursday, September 24, 10:00 AM to 4:00 PM   Friday, September 25 10:00 AM to 12 noon    About Arbitron   

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter TM, a new technology for media and marketing research.

Portable People MeterTM and PPMTM are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

   Firefox is a trademark of the Mozilla Foundation. All rights reserved.    Arbitron Forward-Looking Statements   

Statements in this release that are not strictly historical, including the statements regarding expectations for 2009 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter(TM) service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2008 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

First Call Analyst:
FCMN Contact:

Source: Arbitron Inc.

CONTACT: Jessica Benbow, Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web Site: http://www.arbitron.com/

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