Fancast.com Kicks-Off New Nationwide Advertising Campaign to Rouse TV Fans to 'See It For Yourself' and Watch TV Online

Fancast.com Kicks-Off New Nationwide Advertising Campaign to Rouse TV Fans to 'See It For Yourself' and Watch TV Online

PHILADELPHIA and SANTA MONICA, Calif., Sept. 22 /PRNewswire/ -- Fancast.com, a leading destination for watching television online, today announced the launch of its new national advertising campaign promoting the Web site via television, online and outdoor media. Fancast.com merges the breadth of more than 10,000 hours of online video programming with all the extras TV fans need, including blogs, listings, slideshows, Q&As, live chats and much more.

(Logo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b)

The campaign, dubbed "See It For Yourself", was created by Goodby, Silverstein & Partners to drive TV lovers to the thousands of hours of television programming on Fancast. The ads use humorous everyday scenes to show that the verbal recap report from a friend, colleague or random stranger will never replace the experience of watching and enjoying a television show for yourself. "See It For Yourself" highlights Fancast's core proposition - the ability for TV fans to watch or catch up on their favorite TV shows online.

Television

Beginning today, the "See It For Yourself" campaign will launch a series of five spots which feature recaps of popular shows including "CSI: Miami," "Glee," "NCIS," "How I Met Your Mother" and the classic television show, "Gilligan's Island." Three TV spots will debut on CBS - a Fancast content partner - during some of its most popular shows. Additionally, the whole series of spots will air on targeted national cable networks.

Online

The campaign also focuses on creating a dynamic and innovative online presence to help create awareness and drive traffic to the site. Unique online video banners will feature cliffhanger clips from shows leaving the viewer wanting more and driving them to catch the rest of the episode on Fancast.com. The campaign will deploy a variety of "one click" banners that will provide instant access to great content on Fancast, as well as spotlight the five spots created for the campaign for viewing. These banner ads will be featured on major online portals, entertainment sites and TV fan sites. Additionally, the campaign will leverage Comcast-owned properties such as E!, Style and Daily Candy to build Fancast awareness online and offline, as well as through regional advertising throughout the extensive Comcast footprint.

Outdoor

To bring the campaign to life in the real world, Fancast will innovate with four interactive bus shelters positioned around the San Francisco area. Fancast content will be available to passersby and commuters on screens with interactive controls that will enable users to search, choose and watch a variety of TV clips as they wait.

"After a year of great traffic growth and building our community, Fancast has consistently brought the best in TV to consumers through video content and expert commentary from our arsenal of pop culture and entertainment experts," said Karin Gilford, SVP, Fancast and Online Entertainment, Comcast Interactive Media. "Now, we are ready to share the amazing content and anywhere-anytime convenience of Fancast through our 'See It For Yourself' campaign, which we think will entertain fans as much as the stellar content on our site."

About Fancast

Fancast (www.fancast.com) is a top entertainment destination for watching television online. Fancast gives fans instant access to an extensive video collection of television shows, movies, trailers and clips, so they can tune-in, catch-up and chat about their favorite programming. Fancast also offers comprehensive editorial and blog coverage with in-depth recaps and analysis on what's hot and happening everyday in the world of television and entertainment. Fancast is a Web site operated by Comcast Interactive Media (CIM).

About Comcast Interactive Media

Comcast Interactive Media (CIM), is a division of Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) dedicated to developing and operating online and cross-platform entertainment and media businesses, including Comcast.net (www.comcast.net) one of the country's most visited websites. CIM's other properties include Fandango.com, a top movie and entertainment destination, selling movie tickets at over 15,000 screens; Fancast.com, a national online entertainment site; DailyCandy, the daily e-mail newsletter and website; thePlatform, the industry-leading provider of digital media publishing solutions over broadband and wireless networks; and Plaxo an online social networking based platform.

About Goodby, Silverstein & Partners

Goodby, Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and has over 500 employees serving a broad array of national and international accounts. For more information on GS&P, please visit www.goodbysilverstein.com

First Call Analyst:
FCMN Contact:
http://www.comcast.net
http://www.goodbysilverstein.com/

Photo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Fancast

CONTACT: Charlene Fitzgibbon of Fancast, +1-310-954-0497,
charlene@fancast.com; or Christine O'Donnell of Goodby, Silverstein &
Partners, +1-415-955-6222, christine_odonnell@gspsf.com

Web Site: http://www.fancast.com/

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Profile: International Entertainment