Luster's(R) Pink(R) Brand Smooth Touch(R) Endorser Keyshia Cole Signs Hundreds of Autographs During Retail Appearance

Luster's(R) Pink(R) Brand Smooth Touch(R) Endorser Keyshia Cole Signs Hundreds of Autographs During Retail Appearance

Superstar personally thanked excited fans for supporting Luster Products and her career

CHICAGO, Sept. 22 /PRNewswire/ -- Luster's Pink Brand Smooth Touch celebrated the second year of its relationship with platinum selling R&B superstar Keyshia Cole at Walmart, 3400 Steelyard Drive, Cleveland, OH, in mid-September. A diverse gathering of almost 1,000 fans of all ages waited for up to an hour for a chance to meet Cole, who autographed boxes of limited edition Pink Brand Smooth Touch relaxer kits featuring her image, and posed for photographs from 5 to 7 pm.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090922/CG80088)

"Keyshia Cole is a star whose substance and style many people relate to, especially the Smooth Touch target consumer of girls and women ages 16 to 24 who want hair that attracts attention no matter the occasion," said Jory Luster, president of Luster Products. "Luster Products is excited to continue to have Keyshia as the face of one of our brands and wanted to give consumers and fans a chance to meet Keyshia as a way to thank them for their loyalty."

Cole's visit to Cleveland was the first of several scheduled appearances she will make during the coming months as the endorser of the Smooth Touch brand.

About Smooth Touch

Luster's Pink Brand Smooth Touch products are for younger, style conscious women with an urban, hip-hop flair who want hair-care products that allow them to have beautiful, healthy, unique, head-turning styles whether they're walking the red carpet, shopping at the mall or hanging out with their friends.

The face of Smooth Touch is reality TV and platinum-selling R&B diva chanteuse Keyshia Cole, whose trendsetting hair styles are admired and emulated by women across the country. As the celebrity endorser for Smooth Touch , Cole's picture and autograph appear on the Limited Edition Pink Brand Smooth Touch Relaxer Kits No-Lye Regular or Super. Other products from the Smooth Touch line include New! Smooth Touch Hydration Vibe(TM) Olive Oil Hair Lotion, New! Smooth Touch Go Glitz(TM) Olive Oil Sheen Spray, New! Smooth Touch A Reason To Gloss(TM) Shine Polish, Smooth Touch Conditioning Shampoo Packet, Smooth Touch Triple Strength Olive Oil Conditioner Packet and Smooth Touch Grohairdress(TM).

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090922/CG80088
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com

Source: Luster Products, Inc.

CONTACT: Christopher Brown IV, +1-312-543-3946,
Christopher@owensmorris.com, for Luster Products, Inc.

---

Profile: International Entertainment