Hostess(R) Offers Chance To Win $1 Million On Halloween Night

Hostess(R) Offers Chance To Win $1 Million On Halloween Night

JOINS WITH DREAMWORKS ANIMATION FOR THE DVD AND BLU-RAY(TM) HI-DEF DEBUT OF MONSTERS VS. ALIENS(R) LIMITED-EDITION "MONSTER CAKES(TM)" AND BLUE SNO BALL(R) "B.O.B." CAKES HIT STORE SHELVES

IRVING, Texas, Sept. 29 /PRNewswire/ -- One lucky winner may end up with an out-of-this-world treat this Halloween as part of the "Hostess® Halloween Instant Win Game and Chance for $1 Million Sweepstakes" as the brand joins DreamWorks Animation SKG, Inc. (NASDAQ:DWA) for the September 29th DVD and Blu-ray(TM) Hi-Def debut of MONSTERS VS. ALIENS®.

From September 28, 2009 through October 26, 2009, consumers can visit www.hostesscakes.com to play an instant-win match game featuring popular MONSTERS VS. ALIENS® characters for the chance to win the Activision® MONSTERS VS. ALIENS® video game for the Nintendo® Wii(TM) and a game console. Consumers can play the instant-win match game once a day for the duration of the promotion. Each play earns the consumer an entry into the sweepstakes for the chance to win $1 million! For official rules and additional information about the sweepstakes visit www.hostesscakes.com.

Hostess also announced the introduction of two limited-edition MONSTERS VS. ALIENS®-themed snack cakes in celebration of the MONSTERS VS. ALIENS® DVD and Blu-ray High Def release -- MONSTER Cakes, chocolate Hostess CupCakes topped with blue icing and blue sprinkles and B.O.B. Cakes, blue Hostess Sno Balls® inspired by the film's lovable gelatinous monster. B.O.B. cakes are available exclusively at Wal-Mart. A $4 mail-in rebate on the MONSTERS VS. ALIENS® DVD or Blu-ray disc will be offered with the purchase of any two family-sized packages of Hostess products, including specially marked packages of MONSTER Cakes, B.O.B. Cakes, Hostess CupCakes, and Hostess Twinkies®.

"This Halloween, if your doorbell rings, it's not a trick. It may be Hostess offering the chance to win a $1 million treat," said David Leavitt, Vice President of Snack Marketing at Interstate Brands Corporation, makers of Hostess products. "Hostess is thrilled once again to join with DreamWorks Animation for the launch of the MONSTERS VS. ALIENS® DVD. With Hostess' MONSTERS VS. ALIENS®-themed snack cakes and the chance to win $1 million sweepstakes, we know this will be a 'monstrous' promotion."

The "laugh-out-loud funny" ("Access Hollywood") adventure featuring the "funniest animated action stars ever" (Westwood One) prepares to take over the planet when DreamWorks Animation's MONSTERS VS. ALIENS®, arrives on Earth on DVD and Blu-ray September 29, 2009. Earning over $379 million at the world wide box office, "the year's coolest comedy" ("Sixty Second Preview") delighted kids and parents alike with its uproarious story and unforgettable characters.

For more information about Hostess' iconic snacks visit www.hostesscakes.com. Follow us on Twitter at www.twitter.com/Hostess_Snacks.

About Interstate Brands Corporation

Interstate Brands Corporation is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder®, Hostess®, Nature's Pride®, Dolly Madison®, Home Pride®, Merita® and Drake's®. For more information visit http://www.interstatebakeriescorp.com/.

Activision Publishing, Inc. is not a sponsor of the sweepstakes. Activision's name and logo, and/or the "Monsters vs. Aliens" name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision's participation, sponsorship, endorsement, or approval of the sweepstakes.

First Call Analyst:
FCMN Contact:

Source: Interstate Brands Corporation

CONTACT: Hannah Arnold, or Casey DePalma, both of Linden Alschuler &
Kaplan, Inc. Public Relations, +1-212-575-4545

Web Site: http://www.interstatebakeriescorp.com/

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Profile: International Entertainment