Better TV Meets a Better Thermometer for Cold and Flu Season

Better TV Meets a Better Thermometer for Cold and Flu Season

Safety Mom talks cold and flu prevention tips featuring must-have Kidz-Med products

WESTON, Fla., Sept. 29 /PRNewswire/ -- Kidz-Med Inc., a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX) is pleased to announce that the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer and Pacifier Medicine Dispenser will be featured on Better TV airing live from 10-11am EST on CBS - TV channel 3 Connecticut Tuesday, September 29.

Alison Rhodes (The Safety Mom) has picked her must have products for the cold and flu season, and will be featuring them in a show and tell segment on Better TV in Connecticut on tips for preventing and caring for children who are sick during the cold and flu season.

Ms. Rhodes has previously highlighted the Thermofocus 5-in-1 thermometer on a home media tour as one of the great safety inventions of 2009, and she has been featured on numerous television segments discussing child safety, heath and wellness including ABC's Good Morning America, NBC's The Today Show, ABC World News Tonight, Court TV, Oxygen's The Gayle King Show, PBS' Keeping Kids Healthy, Discovery Health's Runway Moms, NBC's Open House, CNN and CNBC.

Not Better, but the Best Thermometer

One of the web's most well-known magazine sites for the modern day parent, Babble.com, found Kidz-Med's Thermofocus 5-in-1 to be one of the best painless temperature readers, and the only device where "you can get a 1-second contact-free temperature reading." http://www.babble.com/best-thermometers-safety-1st-complete-family-thermofocus -5-in-1-non-contact-exergen-temporal-artery-apex-temp-quik-forehead-strip-clin ical-medical-infrared-4-in-1-digital/

A Lil' Sugar Helps the Medicine Go Down

A list of 10 ways to help the medicine go down was published on the ever-popular mom destination, LilSugar.com, and the Kidz-Med pacifier medicine dispenser was at the top as a helpful way to administer medicine to children. http://www.lilsugar.com/2830256

The Kidz-Med Thermofocus 5-in-1 non-contact thermometer can be seen on Fox & Friends, NBC-TV channel 9, Denver, KTLA - TV Los Angeles, KSWB-TV Fox 5, San Diego, WTSP-TV CBS-News 10, Tampa Bay, and YouTube.com. It has also been profiled in the South Florida Business Journal, the Pittsburgh Tribune-Review and the Tulsa World as well as at People's Celebrity-Babies.com, MomGenerations.com, Thingamababy.com, MommiesWithStyle.com, Cafemom.com, MommaFindings.com, ResourcefulMommy.com and Buzzillions.com.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or, www.americansci.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

   Media Contact:   Erika Stanczak   estanczak@americansci.com   847-386-1384  

First Call Analyst:
FCMN Contact:

Source: Kidz-Med Inc.

CONTACT: Erika Stanczak of Kidz-Med, Inc., +1-847-386-1384,
estanczak@americansci.com

Web Site: http://www.kidzmed.com/

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Profile: International Entertainment