Get The Fashion Of FAME at Claire's

Get The Fashion Of FAME at Claire's

LOS ANGELES, Sept. 2 /PRNewswire/ -- A dynamic reinvention of the Oscar winning film and globally successful TV series, FAME captures the excitement and explosive energy of young performers struggling to prove their talent.

Opening in wide release Friday, September 25, this new incarnation of FAME from MGM, United Artists and Lakeshore Entertainment pays homage to the film's history, while being creatively updated for a new generation of fans.

MGM is partnering with Claire's to provide teens with their favorite 80's inspired FAME gear. Claire's will be offering a full product line of accessories including leg warmers, hats, handbags, scarves, gloves, wristbands, hair accessories, T-shirts and cosmetics. In addition, Claire's will carry an exclusive FAME jewelry line, featuring necklaces, rings, bracelets and earrings.

Claire's and MGM will be launching a marketing effort with the Fashion Of FAME sweepstakes, giving fans a chance to win the following prizes:

   --  One grand prize winner receives a private screening of FAME, held in       their hometown, with 50 of their closest friends, a $250 Claire's gift       card and a Claire's grand gift basket of FAME merchandise.   --  One runner-up winner receives a $150 Claire's gift card, a Claire's       premium gift basket of FAME merchandise and a Fender guitar signed by       the cast.   --  Twenty-five second-place winners will receive a $50 Claire's gift       card, a Claire's oversized gift basket of FAME merchandise and a FAME       poster signed by the cast.    --  One hundred third-place winners will receive a $25 Claire's gift card       and a Claire's gift basket of FAME merchandise.    

A total of 127 entrants have the chance of winning one of the above prizes in the Claire's Fashion Of FAME sweepstakes. The sweepstakes will run from Friday, September 4 through Friday, September 25. Customers will be able to enter the sweepstakes by visiting www.claires.com or www.generationfame.com.

In addition, customers that purchase FAME merchandise at Claire's, will receive a free download of select FAME songs, while supplies last. The spirit of the movie will come to life with each Claire's storefront and inside each store with a broad assortment of FAME and dance related merchandise and marketing materials. This promotion will begin when the full product line is in stores Thursday, September 10.

A preview of select product from the Claire's FAME product line has been available in stores since Thursday, August 27. Join the new generation of FAME music, dance and fashion at one of the 1,600 Claire's stores near you.

About Metro-Goldwyn-Mayer Inc.:

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.

About Claire's:

Claire's Stores, Inc. is a leading specialty retailer offering value-priced fashion accessories and jewelry for girls and young women through its two store concepts: Claire's and Icing . Claire's Stores, Inc. operates approximately 3,000 stores globally, more than 2,000 stores in North America and nearly 1,000 stores in Europe. Claire's Stores, Inc. also operates approximately 200 stores in Japan through a joint venture and franchises approximately 200 stores in the Middle East, Turkey, Russia, South Africa, Poland and Guatemala. For more information, visit www.claires.com.

   --  NO PURCH NEC. TO ENTER OR WIN The Claire's Fashion of Fame       Sweepstakes. A PURCH. WILL NOT INCREASE YOUR CHANCES OF WINNING. Grand       Prize screening must be used within 30 days of Grand Prize winner       notification or the screening will be forfeited.  Open to legal       residents of any 1 of the 50 US,  DC, or Canada (excluding Quebec) who       are at least 13 years old at the time of entry. Void where prohibited.       SUBJECT TO FULL OFFICIAL RULES at generationfame.com/claires available       at start of the sweepstakes.  ARV of Grand Prize: $1780.00       USD/$1943.00 CAD.  ARV of First Prize: $630.00 USD/ $685.00 CAD.  ARV       of each Second Prize: $80.00 USD/ $ 86.00 CAD.  ARV of each Third       Prize: $40.00 USD/ $43.00CAD.  Total ARV of all prizes: $8410.00 USD/       $9078.00 CAD. Exact prize details will be determined in Sponsor's sole       discretion.  Odds depend on # of eligible entries received.  Correct       answer to mathematical skill-testing question required for potential       Canadian winner(s). Limit 1 entry per person. Sponsors:       Metro-Goldwyn-Mayer Studios, Inc., 10250 Constellation Blvd., Los       Angeles, CA 90067 and MGM Television Productions (Ontario) Ltd., 100       King Street West, 1 First Canadian Place, Suite 1600, Toronto,       Ontario, Canada, M5X 1G5.      Contact:   Heather Ausmus   Marketing Manager | Claire's & ICING   2400 West Central Road   Hoffman Estates, IL 60192   heather.ausmus@claires.com   t 847.898.0741   f 847.765.3543   www.claires.com |  www.icingbyclaires.com  

First Call Analyst:
FCMN Contact:

Source: Claire's Stores, Inc.

CONTACT: Heather Ausmus, Marketing Manager of Claire's & ICING,
+1-847-898-0741, fax, +1-847-765-3543, heather.ausmus@claires.com

Web Site: http://www.claires.com/
http://www.generationfame.com/

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Profile: International Entertainment