The Sunset Strip Business Owners Offer Special Incentives at Upcoming Music Festival

The Sunset Strip Business Owners Offer Special Incentives at Upcoming Music Festival

The Sunset Strip To Be Shut Down For the First Time

WEST HOLLYWOOD, Calif., Sept. 2 /PRNewswire/ -- The notorious Sunset Strip, which stretches 1.3 miles through the heart of West Hollywood, is making history once again. This time, the famed Boulevard will shut off all automobile traffic for the first-ever street festival on The Sunset Strip. The street closure will be on Saturday, September 12 -- the last day of the music festival -- between Doheny Drive and San Vicente Boulevard. The street fest is part of the three-day Sunset Strip Music Festival, which kicks off Thursday, September 10.

"This is the first time The Sunset Strip has ever been closed to traffic for a consumer-based event," explains Todd Steadman, executive director of the Sunset Strip Music Festival, LLC. "The business owners agreed that to make this year's event more accessible to music fans we needed to create a truly authentic festival atmosphere where attendees can walk freely from venue to venue. We are thankful for the City of West Hollywood's support to make this event a possibility."

With more than 40 bands slated to perform, thousands of visitors are expected to The Strip during the three days, including 8,000-10,000 for the street festival on Saturday, September 12. With such large volume, business owners along The Sunset Strip are offering special deals to all festival-goers to create an "open house" atmosphere that encourages visitors to check out the entire Sunset Strip.

"A music festival of this quality with over 40 artists at a ticket price of just $39.95 is an incredible value ... especially compared to some of the current music festival ticket prices out there," Steadman continued. "On top of the ticket price, several of the businesses along The Strip are also giving away special offers to make it one fantastic block party. It will truly be a rock festival like no other."

Not only was the ticket price created with the economy in mind, but for those who want to arrive early to grab lunch or a drink, the additional offers from the surrounding businesses will give festival attendees tremendous savings.

Some of the deals being offered throughout the weekend of the Sunset Strip Music Festival for attendees who show their ticket or pass include:

   --  Leona Edmiston: Saturday, Sept. 12 festival attendees may show their       ticket or wristband to receive $50 off any current collection frocks.   --  Book Soup: 25% off all music books, Sept. 10-12. Hosting special movie       screenings Friday and Saturday, author Dominic Priore will present a       historic slide show of The Sunset Strip on Sept. 12 at 3 p.m.   --  Gordon Ramsay at The London West Hollywood: Festival attendees may       enjoy a "Sunset Menu" with all items priced at $10.20, including       signature cocktails such as The London, Partida Margarita and The       Wimbledon; and small bites like rock and roll cured salmon, Manchego       cubes with olives and candied oranges, and pop rock cod. Valid Sept.       10-12.   --  House of Blues Restaurant: Receive a complimentary appetizer when an       entree is ordered, Sept. 10-12.   --  RH Restaurant & Bar: Savory appetizers specially priced at $8 each       will be available all weekend long (Sept. 10-13), from 5 to 7 p.m.        After a late night of closing festival performances, anyone extending       that post-concert buzz over Sunday Brunch at RH will enjoy a       complimentary signature Bloody Mary or Mimosa.   --  The Standard: Two favorites will be offered at special rates for       festival-goers. Adult Milkshakes (milkshakes with different types of       alcohol) for $7 and signature Standard Double Dogs (Niman Ranch hot       dogs with special fixings) for $3. Valid Sept. 12.   --  Ketchup: Ketchup will offer festival attendees one complimentary       dessert, per two entrees purchased. Valid Sept. 10 -12.   --  The Comedy Store: Will offer all SSMF attendees free access to their       shows Sept. 10-12. Must be ages 21 and older. And drink specials for       festival-goers at their front bar.   --  Buttercake Bakery: Festival-goers can buy one cupcake and receive one       for free, Sept. 12.   --  Red Rock: Offering $3 draft beer in the upstairs lounge all weekend.   --  Joe's Pizza: Festival attendees receive 15% off their order, Sept.       10-12.   --  Jinky's Cafe: Receive a 10% discount on dine-in meals, Sept. 10-12   --  Pi On Sunset: Offering $3 imported beer, $6 wraps with salad and soda       for Sept. 12 festival attendees.   --  Saddle Ranch: Festival attendees receive 15% off food and drink       purchases, Sept. 10-12.   --  Hamburger Hamlet: Attendees receive half-off all burgers on Sept. 12.    --  Aahs!: Attendees receive 20% off all T-Shirt purchases on Sept. 12.    

The Sunset Strip's street closure will be on Saturday, September 12, the last day of the music festival. The closure will begin at 7 a.m. and the boulevard will reopen by 7 a.m. the following morning, Sunday, September 13. Traffic will be re-routed around the area. For more information about the special promotions Sunset Strip businesses are offering festival attendees, please visit the "Explore The Strip" section of www.ssmf.com.

About the Sunset Strip Music Festival, LLC

The Sunset Strip Music Festival was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company which owns the Sunset Strip Music Festival.

   www.ssmf.com   www.facebook.com/sunsetstripmusicfestival   Twitter: @SunsetStripFest / @TheSunsetStrip  

First Call Analyst:
FCMN Contact:

Source: Sunset Strip Business Association

CONTACT: Alexandra Greenberg, x223, agreenberg@msopr.com, Todd
Brodginski, x239, toddb@msopr.com, or Mitch Schneider, mschneider@msopr.com,
all of MSO, +1-818-380-0400; or Krysty O'Quinn Ronchetti of SJ Communications,
+1-818-881-3889, Krysty@sjcommunications.com, PR Rep for Sunset Strip Business
Association

Web Site: http://www.ssmf.com/
http://www.facebook.com/sunsetstripmusicfestival

---

Profile: International Entertainment