Nickelodeon/Viacom Consumer Products Introduces 'Mad Style By True Jackson' - New Tween Apparel and Accessories Line Inspired by Hit Series True Jackson, VP

Nickelodeon/Viacom Consumer Products Introduces 'Mad Style By True Jackson' - New Tween Apparel and Accessories Line Inspired by Hit Series True Jackson, VP

NEW YORK, Aug. 17 /PRNewswire/ -- Nickelodeon/Viacom Consumer Products (NVCP) announces the launch of "Mad Style by True Jackson," a new apparel and accessories line inspired by Nickelodeon's hit live-action series, True Jackson, VP, starring Keke Palmer. Where the runway meets the school hallway, Mad Style by True Jackson touches on the trends from the fashionable TV show from which the line was inspired. Designed by Jane Siskin, President and Chief Executive Officer of L'Koral, LLC, every item from sneakers to dresses retails at $14 or under and is available exclusively at Walmart stores.

"True Jackson, VP inspires girls to dream big and embrace their individuality and creativity," said Hal Snik, Senior Vice President, Domestic Licensing, NVCP. "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style."

"Mad Style is a fashion collection filled with classic styles with a twist that can be customized to fit any tween's style mood," said Jane Siskin. "Bringing the design aesthetic of the True Jackson, VP character to life through this line was a great experience for me -- this is a great way for girls to express themselves."

Drawing inspiration from the series, the "Mad Style by True Jackson" apparel line incorporates elements that make each piece unique and customizable at everyday low prices. The line features: long sleeved henley t-shirts; layerable knit tees featuring graphics with positive messages like 'be true to you'; fashion leggings with novelty buttons; jumper dresses with removable straps; tunic dresses with pre-scrunched sleeves; Mary Jane shoes; ballet flats; and sneakers.

Additionally, a microsite -- http://www.nick.com/madstylefashions/ -- has been developed exclusively for consumers and will be the digital headquarters for the new line. Kids can log on to view images of the line, get weekly style tips, play dress-up games, and more.

One of the hottest and fastest-growing shows for kids, True Jackson, VP is one of the top two rated programs on Saturday nights on all of broadcast and basic cable television with kids 2-11, kids 6-11 and tweens 9-14 -- behind only Nickelodeon's iCarly -- and averages 7 million total viewers each week. (Source: NMR, Live + 7 Day from 12/29/09; Live + Same Day from 7/13/09-7/26/09). True Jackson, VP follows True's adventures as she balances work life and social life in and around the Mad Style offices with her best friends Lulu (Ashley Argota) and Ryan (Matt Shively). True navigates her very first job, battles real-world obstacles like competitive co-workers and corporate politics and builds new friendships and romantic interests -- as well as her niche as a style maven.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA) (NYSE:VIA.B) .

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Tori Fernandes, +1-212-846-4942, tori.fernandes@mtvstaff.com,
or Jodi Davis, +1-212-846-5981, jodi.davis@nick.com, both of Nickelodeon

Web Site: http://www.nick.com/madstylefashions

NOTE TO EDITORS: Photos available upon request.

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Profile: International Entertainment