Media-as-a-Service Solution From Unicorn Media Turns Up TiVo Transcoding

Media-as-a-Service Solution From Unicorn Media Turns Up TiVo Transcoding

FLEXIBLE TRANSCODING AND RSS-FEED CREATION CAPABILITIES DELIVER 720P HD VIDEOS OPTIMIZED FOR TIVO DVR's

TEMPE, Ariz., Aug. 12 /PRNewswire-USNewswire/ -- Within days of TiVo's announcement that it has added hundreds of free Web videos to TiVo Series3, TiVo HD, and TiVo HD XL DVRs. Unicorn Media, Inc. is now offering customers a flexible transcoding solution for syndication of 720p HD videos optimized for TiVo delivery as part of its Media-as-a-Service solution.

Just last week TiVo announced that subscribers will be able to watch free video podcasts from several providers, including CBS (CNET News), Fox, Oprah, and more. Users can watch a single episode or subscribe to on-going podcast programming by opting for a season pass. TiVo also announced that it will allow users to input video podcast RSS feeds and watch those programs not currently found on their TiVo Web Video listing - enabling expanded reach for podcasters.

As part of Unicorn Media's revolutionary Media-as-a-Service solution, Unicorn offers customers the ability to automate the custom feed creation process; simply and seamlessly. The TiVo transcoding solution is included as part of the comprehensive suite of services that allow customers to upload, manage, syndicate, analyze and monetize media content...to any internet-connected device.

According to AJ McGowan, Chief Technical Officer for Unicorn Media, "Unicorn Media's visual tools make our dynamic syndication service simple enough for any user to create custom-content syndication APIs compatible with thousands of existing systems- in just minutes. Our powerful workflow manager combined with our versatile transcoding services allow us to add support for new partners on the fly, serving as the hub for all of their digital experiences regardless of what device or site the user is engaging at the time. The quality of the experience we're able to deliver using TiVo was the primary reason we chose TiVo support as the first example of our dynamic syndication service."

Says Sean Gilliam, Unicorn Media SVP and GM, Platform Services, "This is yet another example of how our Media-as-a-Service solution enables Unicorn Media's customers to connect to any IP-enabled device without the complexity of managing multiple systems or services. Our ability to address the ever-changing dynamics of the online media publishing space allows our customers to focus on their core competency...creating compelling content."

About Unicorn Media Inc.

Unicorn Media, Inc. is a recognized leader in Media-as-a-Service solutions, delivering a comprehensive suite of services to upload, manage, syndicate, analyze and monetize media content...for any Internet-connected device. By leveraging a globally distributed application infrastructure, Unicorn empowers customers to improve efficiencies, control costs, and gain a competitive analytical advantage. Unicorn Media was founded by digital content distribution infrastructure experts and is positioned to deliver massive amounts of content with the ultimate viewing and listening experience. Headquartered in Tempe, AZ, Unicorn Media Inc. has offices in Los Angeles, San Francisco, Chicago and London. Unicorn Media is a privately held, self-funded company. For additional information, please visit: http://www.unicornmedia.com/.

First Call Analyst:
FCMN Contact:

Source: Unicorn Media, Inc.

CONTACT: Jane Gordon of Gordon Creative Associates, +1-602-541-5040, or
Jane@unicornmedia.com, for Unicorn Media, Inc.

Web Site: http://www.unicornmedia.com/

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Profile: International Entertainment