ION Television Attempt To Break Guinness World Record for 'Largest Moving Box'

ION Television Attempt To Break Guinness World Record for 'Largest Moving Box'

NEW YORK, Aug. 31 /PRNewswire/ -- ION Television will be attempting to break the Guinness World Record for the Largest Moving Box to celebrate the premiere of its original series "Durham County." The record attempt will take place on Thursday, September 3rd at 6:00 am on Times Square's Military Island, New York City.

Representatives from ION Television will gather on site early Thursday morning in Times Square to assemble the massive structure following the strict Guinness World Records guidelines to set a new record. The current Guinness World Record for largest cardboard box measured 37 ft 10 in x 15 ft 1.5 in x 7 ft 7 in, and was manufactured by students of Aarhus Business College in Aarhus, Denmark, back in 2007.

Official Guinness World Records guidelines mandate that the box must be assembled from the same material as a standard cardboard box is made from and that all reasonable standards of workmanship are adhered to. The structure when fully assembled must exceed the previous record measurements in all dimensions, and be measured by a qualified surveyor.

An on site Guinness World Records official adjudicator, Carlos Martinez, will be present to witness the measurement and validate the achievement, which will culminate in a certificate presentation if the endeavor is successful.

The record attempt is being made in conjunction with the launch of ION Television's new original series "Durham County," about a police detective who moves back to his home town, only to discover that his childhood nemesis lives next door and the neighborhood is rife with buried secrets. The television series launches on Monday, September 7th.

About ION Television

ION Television (www.iontelevision.com) is a general entertainment network which reaches over 96 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

First Call Analyst:
FCMN Contact:

Source: Guinness World Records

CONTACT: Rick Gomes of Sayles & Winnikoff Comm, +1-212-725-5200, Ext.
114, or cell, +1-917-783-5228, rick@sayleswinnikoff.com, for ION Television;
or Amelie Tseng of ION Television, +1-973-897-8868, amelie.tseng@verizon.net;
or Philip Robertson, +1-718-513-7268,
Philip.Robertson@guinnessworldrecords.com, or Jamie Panas, +1-718-513-7263,
Jamie.Panas@guinnessworldrecords.com, both of Guinness World Records

Web Site: http://www.guinnessworldrecords.com/

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Profile: International Entertainment