Digital Advertising Leader MRM Worldwide and Virtual Animation Studio Aniboom Enter Strategic Alliance

Digital Advertising Leader MRM Worldwide and Virtual Animation Studio Aniboom Enter Strategic Alliance

MRM Clients Will Have Access to Aniboom Community's Nearly 8000 Worldwide Professional-Level Animators for Creative, Animated Branding Initiatives

NEW YORK, Aug. 31 /PRNewswire/ -- MRM Worldwide, a top-ten global digital advertising agency and an operating company of McCann Worldgroup, has entered a strategic partnership with Aniboom, the world's first virtual animation studio.

This partnership gives marketers an innovative animation platform for their branding initiatives in that MRM Worldwide clients have access to Aniboom's network of nearly 8,000 professional-level animators from 70 countries across the globe to create cutting edge, top-quality animations for their advertising and marketing needs.

MRM and Aniboom will be able to provide marketers with a wide array of intriguing animation solutions which support their brands and help build buzz. These will include:

   --  Crowdsourcing Creative Concepts: Aniboom can execute advertisers'       concepts and creative ideas using a proprietary technology that       organizes their animators into production teams. This process makes       animation faster, cheaper and of comparable quality to traditional       studios.     --  Creative Competitions to Source New Ideas and Executions:  MRM's       clients can launch a content creation competition in the Aniboom       community for advertising solutions and have the community at large or       a panel of judges select the top finalists and ultimate winner of the       assignment. Or the competition could be private, with only the final       results exhibited to the public.     --  Updating Current Materials: Marketers and advertisers could take their       existing iconic symbols, logos or mascots and have Aniboom bring them       to life through exciting new executions.   

"At MRM Worldwide, we build Customer Utility(TM) which is a means to make the brand message itself useful to the customer," said Oren Frank, Global Chief Creative Officer of the agency. "In marketing, useful is the new clever, and Aniboom is certainly useful and certainly clever."

"This has been an amazing year for Aniboom; our virtual animation studio has delivered great results for leading television networks like FOX and HISTORY, for Marvel Entertainment, and for artists like Radiohead," said Aniboom Founder and CEO Uri Shinar. "We are confident that Aniboom's community of 8,000 pro-level animators from 72 countries will bring the innovation and incredible talent that will supply creative answers to MRM's clients in this digital era."

Aniboom's alliance with MRM Worldwide comes on the heels of several partnerships Aniboom is executing on behalf of renowned entertainment brands. Fox Broadcasting Company and 20th Century Fox Television recently turned to Aniboom to help develop concepts for their next animated holiday special. Also, the Aniboom/HISTORY competition is underway, where Aniboom's animators are developing short form animations for the highly anticipated The People Speak film airing on HISTORY later this year.

Additionally, this month Aniboom will launch a partnership with Marvel Entertainment, one of the world's most prominent character-based entertainment companies, where animators registered with the Aniboom community will have the opportunity to create unique motion comics based on renowned super heroes. Previously, Aniboom had a successful partnership with music superstars Radiohead who looked to the virtual animation studio to create music videos for their recent album, In Rainbows.

About MRM Worldwide

MRM Worldwide builds Customer Utility (TM) -- a measurement of content and context in the service of the brand --to attract, engage, acquire and retain consumers and business decision makers. MRM's suite of offerings includes original content creation, digital strategy, cross-media analytics, search, technology strategy and Web-site design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit www.mrmworldwide.com.

About Aniboom

Aniboom (www.aniboom.com) is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute unique and high-quality animation creations. Utilizing the web in an effort to seek out the best global talent, Aniboom's vibrant community of world class animators and animation enthusiasts cultivates and develops content intended for commercial application across the realms of TV, Film, Advertising, Digital Video-Gaming, Web, and Mobile Content worldwide. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, Aniboom's unique virtual studio model has set a new standard on how animated content is created, fostered, and gained commercial success. Aniboom is based in Israel and has offices in New York and San Francisco.

First Call Analyst:
FCMN Contact:

Source: Aniboom

CONTACT: Rachel Carr, +1-212-685-4300, Rachel_Carr@dkcnews.com; or Larry
Lieberman, +1-212-358-0101, Larry@aniboom.com

Web Site: http://www.aniboom.com/
http://www.mrmworldwide.com/

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Profile: International Entertainment