Eons 'Woodstock 40th' Survey Shows Boomers Loved Their Careers, Still Pursue Their Ideals, and Favored Crosby, Stills, Nash & Young Over Hendrix

Eons 'Woodstock 40th' Survey Shows Boomers Loved Their Careers, Still Pursue Their Ideals, and Favored Crosby, Stills, Nash & Young Over Hendrix

From Proclaiming "Far Out" as their Favorite Slang Term to Electing an African American President as Their Biggest Surprise, Boomers Reflect on Then and Now

BOSTON, Aug. 11 /PRNewswire/ -- Eons.com, the online community for Baby Boomers, today announced the results of its Woodstock 40th Anniversary Survey. The survey sampled the opinions of nearly 2,000 respondents age 45 and over, forming a portrait of a generation that started out breaking the rules, and four decades later continues to shape the world. The survey and online group are available at www.eons.com/woodstock40th.

"Our members have been anticipating Woodstock's landmark anniversary for more than a year. This weekend, eons.com welcomes all who experienced the 1960s to celebrate and share their Woodstock stories and connect with peers around this life-changing event," says Jeff Taylor, Eons(TM) CEO.

   Boomers' Real Views on Woodstock, Music and the Hippie Life    --  Crosby, Stills, Nash & Young was the survey's surprise winner for       favorite live performer at Woodstock (77%). Jimi Hendrix, the iconic       Woodstock artist, came in 2nd with 53%. The #2 favorite? Creedence       Clearwater Revival (72%).     --  Nearly half of all respondents (47%) said the music was the most       memorable part about Woodstock. Yet, Woodstock attendees said the       sense of peace and togetherness (47%) was more memorable than the       music (19%).     --  Only 16% of all respondents considered themselves to be hippies in the       '60s, but 60% "wanted to be" or said they were "maybe a little bit."       Of those who attended Woodstock, 47% called themselves hippies versus       14% of non-attendees. Today, only 8% of Boomers consider themselves to       be, with another 38% proclaiming "sort of."     --  Bell bottoms were a must-have for both genders (80%). While women       raved about their very long hair (59%), men sported sideburns (47%)       and their own long hair (38%).     --  Boomers declared "Far Out" as their most-loved saying (66%). The       distant second? "Groovy" (48%).    They Have Become "The Man" and Loved Their Careers    --  Two-thirds of Boomers said they have achieved their career       aspirations. In 1969, women's top goal (32%) was to have a job that       could help make a difference, while men (36%) sought a company with       good benefits, pensions and security. The beginning of a sea change       for women and work was evident as only 22% of women wanted to be a       stay-at-home parent. Career disappointment centered on not making       enough money, despite liking their jobs. Over 40% said they have or       had a really fun and enjoyable career.     --  While less than half of this generation (42%) gave much thought in the       1960's to the corporate world, those that did (22%) thought it was a       necessary evil. Today, almost all Boomers think about the corporate       world (93%) and despite career success, many still feel it is a       necessary evil (36%).    Hell No, We Won't Go    --  Only 35% of respondents participated in an anti-war protest in the       '60s, but Woodstock attendees were twice as likely (66%) to have       protested. Interestingly, twice as many men (25%) as women said they       supported the government's position. Although 73% said Woodstock did       not influence their attitude toward anti-war protesters, 19% said it       made them more tolerant.     --  While 42% said they are "much less active today" in anti-war protests,       as a generation Boomers are more involved in activism and community       support. One-third (33%) are "much more active today" in volunteerism       and nearly 40% are "somewhat more active" in grassroots activism,       social organizing and political activism.    The '60s Shaped Their Generation    --  Over 45% said, "I am who I am because of the '60s," with 75% claiming       that growing up in the '60s made them more open-minded. Over 50%       enjoyed those times and would choose to live them over again, but 9%       would happily skip that time.     --  In 1969, they "never would have imagined" that in 40 years we'd have       an African American President (60%). Other surprises? They still enjoy       music as much as they did (36%); they enjoy being grandparents (32%);       and they as strongly espouse the values of peace, love and community       (32%) as they did 40 years ago.     --  Overall, 62% said their generation as a whole has not achieved its       ideals yet. One commented, "We made more change happen faster than       anyone dreamed possible before us. There is still a distance to go,       but our impact on the process has been undeniable."    About Eons(TM)  

Eons.com is the online community for spirited BOOMers who want to explore their passions, keep in touch with friends, connect with interesting people and have fun. Eons is headquartered in Charlestown Navy Yard, Boston. For more information about eons.com, visit eons.com.

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Source: Eons.com

CONTACT: Linda Natansohn, +1-617-337-9419, linda@eons.com

Web Site: http://www.eons.com/

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