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International Entertainment News

Tuesday, June 02, 2009

Cloud-Based Services That Redefine Interactive Television to Highlight ActiveVideo Networks Exhibit at Connections

Cloud-Based Services That Redefine Interactive Television to Highlight ActiveVideo Networks Exhibit at Connections

SAN JOSE, Calif., June 2 /PRNewswire/ -- ActiveVideo Networks(TM) will outline its vision of the cloud-based interactive television services that are redefining interactive television (iTV 2.0) worldwide at its exhibit this week at the Connections(TM) Conference in Santa Clara, CA.

Following the acquisition last week of European interactive TV provider Avinity Systems, ActiveVideo Networks executives and staff will be available to discuss how the transaction will increase the company's technological capabilities and market footprint, dramatically expanding opportunities for cable and IPTV network operators, traditional and Web content providers, advertisers and consumer electronics manufacturers. ActiveVideo Networks anticipates that its cloud-based interactive TV solutions will be available to more than five million homes worldwide by the end of 2009.

Edgar Villalpando, senior vice president of marketing for ActiveVideo Networks, will discuss the ability of Web content and Web 2.0 functionality to create a new generation of interactive television services as part of the "Web TV: Extreme TV Makeover" panel on Wednesday, June 3. In addition, ActiveVideo Networks will be showing field-deployed applications from such programming partners as HSN, Fox Reality and TAG Networks, as well as other interactive content and advertising that leverages the capabilities of ActiveVideo Networks' server-based technologies.

"The same attributes that have been responsible for the growth of the Web will power the next generation of interactive television," said Villalpando. "Our acquisition of Avinity Systems was driven by a belief that a unified, worldwide TV solution that offers high degrees of viewer choice and control; ease of content creation and delivery; and the ability of advertisers to target audiences more effectively will transform the nature of television in the years ahead."

ActiveVideo(R) immerses viewers in an engaging experience that combines Web video, Web 2.0 functionality and traditional television, using an ultra-thin client in the set-top box to pass user keystrokes from standard remote controls to servers in the network. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to a worldwide television audience through both legacy and next generation digital set-top boxes and broadband-connected devices.

About ActiveVideo Networks

ActiveVideo Networks(TM) provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo(R) Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share their TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles and Baltimore. For more information, visit www.activevideo.com.

First Call Analyst:
FCMN Contact:

Source: ActiveVideo Networks

CONTACT: Paul Schneider for ActiveVideo Networks, +1-215-817-4384
(mobile), pspr@att.net

Web Site: http://www.activevideo.com/


Profile: International Entertainment

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