Dallas Mavericks and BIAP Partner to Produce Mavericks TV Widget for EBIF Platform

Dallas Mavericks and BIAP Partner to Produce Mavericks TV Widget for EBIF Platform

Statistics, Video Highlights and In-Game Play By Play Anticipated in First Professional Team Interactive TV Widget

DALLAS and PLANO, Texas, May 11 /PRNewswire/ -- The Dallas Mavericks and BIAP, Inc. announced today an agreement to develop the first ever professional sports Team Widget for the NBA's Dallas Mavericks. This TV Widget will be available to all video operators deploying the EBIF platform. Jointly producing the Team Widget, the companies will develop a template that is scalable across the EBIF platform and will be made available to other professional sports franchises and NCAA sports teams.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NE14414LOGO )

It is envisioned that the Mavericks Team Widget will encompass in-depth and real time statistics and scores, breaking team news, video highlights, interviews and in game play by play. It is anticipated that the Mavericks Team Widget will be available for deployment at the beginning of the 2010 NBA season.

"We are thrilled to work with Mark Cuban and the Mavericks to expand the world of EBIF applications and interactive television," said Patrick Peters, Executive Vice President of BIAP. "Mark and the Mavericks provide a unique leadership position that will help establish not only a new platform for the Mavericks, but help the development of the industry and support the open standards necessary to make it happen."

"Partnering with BIAP to produce the Mavs Team Widget is great for us," said Mark Cuban, Dallas Mavericks owner. "We believe in the future of the EBIF platform and in interactive television. It is a natural extension to give Mavs fans and HDNet viewers the best experience we can if they're not in a seat at the game."

BIAP provides the cable industry with a CableLabs(R) standards compliant EBIF Platform for Cisco, Motorola and tru2way(TM) set-top boxes, and also offers AdWidgets, which is an EBIF and SCTE 130 standards-based end-to-end interactive advertising system, from campaign management to delivery to viewer measurement. BIAP is the first company to deploy EBIF market wide on Cisco set-top boxes including low-memory legacy units. It recently concluded a license deal with Time Warner Cable for its EBIF User Agent.

About the Dallas Mavericks

The Dallas Mavericks are part of the National Basketball Association. Founded in 1980, the club is owned by Mark Cuban and plays at American Airlines Center. For more information on the Mavericks, visit mavs.com.

About BIAP, Inc.

BIAP (Broadband Interactive Applications) supplies the cable industry with an EBIF Platform for Cisco, Motorola and Tru2Way, as well as AdWidgets, and TVWidgets. AdWidgets is an EBIF and SCTE-130 standards-based end-to-end interactive advertising system, from campaign management to delivery to viewer measurement. TVWidgets is a suite of compelling interactive applications such as eBay on TV, Fantasy Football, Yellow Pages on TV and PiTV, a local information service that can be highly personalized. BIAP's products are currently available on 24 million set top boxes principally with Time Warner Cable and DISH Network. BIAP has received numerous patents for its technology and many Emmy nominations for its interactive television applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NE14414LOGO
PRN Photo Desk, photodesk@prnewswire.com

Source: BIAP, Inc.

CONTACT: Ken Bonzon of the Dallas Mavericks, +1-214-658-7116,
ken.bonzon@dallasmavs.com; or Ellen Cooper of BIAP, Inc., +1-646-419-0006,
ellencooper@biap.com

Web Site: http://www.biap.com/
http://www.mavs.com/

---

Profile: International Entertainment