Decentrix Announces Three New BIAnalytix(TM) Modules Addressing Cable MSO's Business Intelligence Analysis Needs

Decentrix Announces Three New BIAnalytix(TM) Modules Addressing Cable MSO's Business Intelligence Analysis Needs

BIAnalytix(TM) delivers powerful Media Business Intelligence analysis specifically designed for TV and Radio station groups, Broadcasting and Cable Networks, and now Cable MSOs, implemented on Microsoft SQL Server 2008, and Microsoft Office SharePoint Server 2007.

DENVER, April 20 /PRNewswire/ -- Decentrix Inc. today announced new modules and features of the BIAnalytix(TM) Business Intelligence Suite specifically for Cable MSOs. In particular, the new BIAnalytix(TM) Interactive Television Module is designed for analysis of advertising performance and viewer interaction on advanced interactive TV platforms of media groups with cable subscribers.

"These new Cable MSO business intelligence modules from Decentrix demonstrate the powerful scalability of Microsoft SQL Server 2008 technology in very large transactional environments," said Gabriele Di Piazza, Managing Director of the Media and Entertainment Business for the Communications Sector at Microsoft Corp. Built for Cable MSOs, these new BIAnalytix modules provide all the elements for the largest MSO to successfully manage revenue analysis across networks, sales zones and headends."

Media Base MSO Module

The linear advertising revenue analysis of the BIAnalytix(TM) Media Base module has been expanded to encompass full support for Cable headend and sales zone analysis together with the Network Dimension required for MSO revenue analysis.

Campaign Performance MSO Module

The Campaign Performance MSO Module brings impression measurements to both the transmitted and booked spots and breaks for Cable MSOs. The module applies the Nielsen Market audience apportioned by subscriber headend cable universes to post audience to the sales zone spots and breaks. A new feature (Cable Projections) provides a tool to prepare past and future cable scaled audience books for the application of audience impressions to MSO spots and breaks. As with all modules the data can be presented in intranet dashboards or distributed automatically to executives.

Interactive Television Module

The new Interactive Television Module supports the many emerging methods of providing interaction with the cable viewers and assumes the ability to support data options within intelligent set-top boxes or intelligent television device measurement.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI(TM)) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies.

For more information visit www.BIAnalytix.com or http://www.bianalytix.com/press_releases.jsp.

   Contact:   Nancy Pennica   Executive Vice President   303 899 4000 x200   npennica@decentrix.com  

First Call Analyst:
FCMN Contact:

Source: Decentrix Inc.

CONTACT: Nancy Pennica, Executive Vice President of Decentrix Inc.,
+1-303-899-4000, ext. 200, npennica@decentrix.com

Web Site: http://www.bianalytix.com/

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Profile: International Entertainment