AirTran Airways Wants To Know: Widgets? Wombats? Waffle Makers?

AirTran Airways Wants To Know: Widgets? Wombats? Waffle Makers?

- What Do YOU Want to See on Every Flight? -

ORLANDO, Fla., April 20 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) today asked passengers, "What do waffle makers, widgets and wombats have in common?" They all could be answers provided to the question posed by the low-cost leader in its newest campaign: What do you want on every flight?

AirTran Airways is encouraging the public to log on to http://www.everyflight.com/ to make their own suggestions, view other submissions and sign up for a special promotion for a chance to win a seat on every flight. The newest addition to AirTran Airways' products will be announced May 12, 2009.

The Web site will provide links to television spots featuring quirky "marketing professionals" Rick and Devin as they attempt to brainstorm the airline's new service offering - but can't quite get it right. The campaign will be supported by televisions and radio spots, out of home (OOH) advertising, online advertising and airport signage in an effort to raise awareness and spark curiosity among the airline's customers.

"We'd like to know what our passengers want; whether it's Jacuzzis, foosball tables or live music, we want to hear from you," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "We encourage all our customers to keep those creative suggestions coming until the big reveal in May."

AirTran Airways has been a leader in offering premium features, including XM Satellite Radio, Business Class seats and the largest selection of Coca-Cola products on every flight. This new site continues that innovative trend.

The new campaign, created by the airline's long-time advertising agency, Cramer-Krasselt, will launch in some of the airline's key markets and will be supported with $8 million in initial media spending.

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. The airline offers coast-to-coast flights on North America's newest all-Boeing fleet with Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.

   Media Contacts:  AirTran Airways                    Christopher White                    Cynthia Tinsley-Douglas                    678.254.7442  

First Call Analyst:
FCMN Contact: quinnie.jenkins@airtran.com

Source: AirTran Airways

CONTACT: Christopher White or Cynthia Tinsley-Douglas, both of AirTran
Airways, +1-678-254-7442

Web Site: http://www.airtran.com/
http://www.everyflight.com/

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Profile: International Entertainment