Decentrix Announces the Addition of a Website Ad Revenue Module to Their Series of BIAnalytix(TM) Media Business Intelligence Modules

Decentrix Announces the Addition of a Website Ad Revenue Module to Their Series of BIAnalytix(TM) Media Business Intelligence Modules

Patented technology delivers powerful Media Business Intelligence analysis specifically designed for TV and Radio station groups, Broadcasting and Cable Networks, and Cable MSOs, developed on Microsoft SQL Server 2008, and Microsoft Office SharePoint Server 2007

DENVER, April 20 /PRNewswire/ -- NAB 2009 -- Decentrix Inc. today announced the addition of their Website Ad Revenue Module to their set of BIAnalytix(TM) Business Intelligence Modules. This new Module analyzes the revenue associated with website banner ads by loading the campaign details, the insertion statistics, and the website visitor information.

As traditional linear ad revenue declines, website ad revenue is on the increase. Media groups are repurposing video content on their websites and monetizing the visitor traffic. As media groups streamline their processes, the sales for both linear and web ads are often managed by one unified sales force, thus it is critical to coordinate ad campaigns between the linear and the web ads using robust reporting and forecasting tools that help maximize this growing revenue opportunity.

As the expectations of the value of a Media corporation's web revenue increases, analytics over this revenue stream becomes critical given the immature existing analysis technologies and the strategic importance of this new segment.

There is significant value in the BIAnalytix(TM) ability to facilitate managing the total agency campaign relationship and opportunities within one consolidated, single service, campaign management team and BI tool.

"Decentrix demonstrates the power of Microsoft SQL Server 2008 for media business intelligence applications in this new BIAnalytix(TM) Module," said Gabriele Di Piazza, Managing Director of the Media and Entertainment Business for the Communications Sector at Microsoft Corp. "Decentrix offers a powerful tailored solution that meets the unique needs of media corporations challenged by the complex analytics of new media web revenue and traditional linear advertising revenue."

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI(TM)) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast track, fully working solution for Media BI built on Microsoft SQL Server 2008. For more information visit www.BIAnalytix.com

   http://www.bianalytix.com/press_releases.jsp     Contact:   Nancy Pennica   Executive Vice President   303 899 4000 x200   npennica@decentrix.com  

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Source: Decentrix Inc.

CONTACT: Nancy Pennica, Executive Vice President of Decentrix Inc.,
+1-303-899-4000, ext. 200, npennica@decentrix.com

Web Site: http://www.decentrix.com/

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Profile: International Entertainment