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International Entertainment News

Sunday, March 29, 2009

Get Fit For It! - World Health Day 7th April

Get Fit For It! - World Health Day 7th April

LONDON, March 30/PRNewswire/ --

- Body in Balance TV - A New Channel on SKY 275 and at http://www.bodyinbalance.tv


Body In Balance (BIB) is Europe's first fully integrated television network and web based operator dedicated to health, fitness and wellbeing programming. It is aimed primarily at ABC1 Women, who represent a fast growing demographic committed to maintaining health and fitness primarily through Yoga, Pilates, Exercise and Nutrition.

BIB is located on SKY channel 275 and at http://www.bodyinbalance.tv and is endorsed by celebrity hosts and yoga teachers who include, Deepak Chopra, Maya Fiennes and Katy Appleton with students ranging from Sarah, The Duchess of York to Goldie Hawn.

To celebrate World Health Day, an open day as well as an optional yoga class\fitness session with Katy Appleton for interested journalists, will be held in Central London on the afternoon of 6th April. This event will also be attended by a number of the channel's high profile health experts who will be available for interview and pictures.

Notes to editors

BIB is available across Europe including Germany, Switzerland, Austria, Holland, Poland, Italy, Croatia & Serbia and is due to expand into Denmark, Portugal, Spain and France during the next 9 months. It is anticipated that by the end of 2009 BIB's satellite and cable channels will be available to a potential audience throughout Europe of 14 million and up to 200 million once the channel begins streaming on the web and video on demand is launched during the next two months.

The Management Team

BIB Ltd was co founded by Greg Roselli, a former US Media lawyer who was previously head of International business Affairs at Zenith TV and Granada and John Hall previously CEO of Filmtrax Group Plc, Past Chairman and CEO of Metrodome Group Plc, a former Managing Director of Portman- Zenith Entertainment Ltd as well as Elton John's Rocket Record Group.

Anna Lawrence is Head of Programming & Production and was formerly Production Manager at Time Life Group and Natali Botolli, International sales Director, formerly working at Endermol as well as Rene Stokvis Antena 3 Television.


Source: Body Balance TV

For details of the event, please contact Shane Dolan at Biddicks on +44(0)207-448-1000 or shane.dolan@biddicks.co.uk


Profile: International Entertainment

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