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International Entertainment News

Tuesday, February 17, 2009

Fluid Music Canada's Trusonic(R) Chosen to Provide Music and Messaging to French Connection

Fluid Music Canada's Trusonic(R) Chosen to Provide Music and Messaging to French Connection

LA JOLLA, Calif., Feb. 17 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN) the largest provider of Internet delivered music and messaging services for retailers, today announced that French Connection will deploy Trusonic's in-store music and on-hold messaging to all of its stores in the USA.

Trusonic has programmed a custom blend of music that meets the demands of a leading brand in the rapidly evolving fashion industry to maintain a memorable, dynamic in-store experience.

Lorne Abony, Chief Executive Officer of Fluid Music Canada, Trusonic's corporate parent, said: "We are pleased to be partnering with French Connection, an internationally renowned brand and trailblazer in fashion retailing. Today's announcement is a testament to the appeal of the Trusonic service to the broadest possible range of retail clients: from main-stream mass merchant retailers to fashion-forward brands, the Trusonic customer proposition of total audio environment control, depth of music programming, and overall value is unmatched by our competitors."

About Trusonic

As the leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Independent Artist music from which to create custom music programming for its clients. Trusonic delivers and validates through reports the delivery of over 1 billion in-store and on-hold messages annually, and installs complete audio solutions including the Trusonic Media Player through its national network of sales and service locations.

About French Connection

Founded in 1972 by Stephen Marks, French Connection creates well-designed, fashionable clothing that appeal to a broad range of customers. French Connection is one of the strongest brands on the British high street, operating in over 25 countries. With 24 stores in the United States and more than 1500 outlets worldwide, French Connection is a truly global fashion brand.

First Call Analyst:
FCMN Contact: mcassara@trusonic.com

Source: Trusonic, Inc.

CONTACT: Lorne Abony of Fluid Music Canada, Inc., +1-310-665-9878

Web Site: http://www.trusonic.com/

NOTE TO EDITORS: For additional information visit Trusonic's PR website: http://www.trusonic.com/prnews/


Profile: International Entertainment

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