MobiTV Eclipses Six Million Subscriber Mark

MobiTV Eclipses Six Million Subscriber Mark

Improved Experience, Top-Tier Content and Mass-Market Awareness Signaling a Tipping Point for Mobile Television Growth

BARCELONA, Spain, Feb. 17 /PRNewswire/ -- Mobile World Congress 2009 -- MobiTV, Inc., announced the company's latest milestone today, surpassing six million subscribers on its managed mobile media service. Available on more than 350 handsets across 20 carrier networks, including AT&T and Alltel in the U.S., MobiTV attributes its accelerated growth to increasing consumer demand for highly anticipated television events on mobile devices, the proliferation of smart phones and a growing trend toward bundling TV and radio services in high-value wireless plans.

"MobiTV's bullish approach to subscriber growth, despite the economy, has allowed us to be a catalyst for increased mobile television adoption," said Charlie Nooney, chairman and CEO, MobiTV. "The biggest hurdle to adoption is no longer availability or technology -- it is awareness, and as the market leader we're poised to capitalize on increasing consumer demand for compelling, entertaining TV and video-on-demand for the mobile phone."

MobiTV has consistently demonstrated the ability to drive large consumer demand, as its mobile TV and radio services have repeatedly been among the top-selling applications on Handango and Handmark. MobiTV's content offerings include primetime shows from NBC and ABC and more than 40 channels of content, including ESPN, Disney, CNBC, MSNBC and more.

"We're seeing growth driven by major television events, from the Olympics to Election Day. Additionally, the proliferation of 3G smart phones and media-centric devices is enabling the very high-quality mobile TV experience that consumers expect," said Paul Scanlan, president and co-founder of MobiTV.

In addition to its broad content offerings, MobiTV is pioneering interactive technology only available through its unicast delivery model, such as the technology displayed in January at the National Association of Television Production Executives conference in Las Vegas, showcasing a new level of viewer interaction and unique opportunities for advertisers.

About MobiTV

MobiTV (http://www.mobitv.com/), the first to bring live TV to mobile devices, draws on its proven knowledge to continuously anticipate, develop and deliver a compelling mobile-media experience to more than six million subscribers worldwide. MobiTV is shaping the mobile-media landscape with a passion for delivering a compelling consumer experience.

Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.

For more information about MobiTV managed end-to-end services, as well as hosted content-delivery technology and solutions, please visit: http://www.mobitv.com/technology.

To learn more about MobiTV mobile television products and services, go to: http://www.mobitv.com/gettv.

First Call Analyst:
FCMN Contact:

Source: MobiTV, Inc.

CONTACT: Andy Kill, +1-650-691-7311, kill@airfoilpr.com, for MobiTV,
Inc.

Web site: http://www.mobitv.com/
http://www.mobitv.com/technology
http://www.mobitv.com/gettv

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Profile: International Entertainment