Wednesday Premiere of American Idol Draws More Than 30 Million Viewers, Retaining Full Audience From Tuesday Premiere for First Time in Five Years

Wednesday Premiere of American Idol Draws More Than 30 Million Viewers, Retaining Full Audience From Tuesday Premiere for First Time in Five Years

Wednesday Premiere Surpasses Tuesday Premiere in Key Demographic for First Time Ever

NEW YORK, Jan. 15 /PRNewswire-FirstCall/ -- CKX, Inc. (NASDAQ:CKXE) and 19 Entertainment Limited announced today that last night's Wednesday premiere of American Idol drew approximately 30.3 million viewers, retaining 100% of the Tuesday night audience for the first time in five years, and for the first time ever, surpassing the Tuesday night season premiere in the key 18-34 adult demographic. In addition, this is the first time in five years that American Idol's Wednesday premiere has increased over its Tuesday debut in Adults 18-49. The Wednesday show was the highest rated telecast of the season on any net among Adults 18-49 and Adults 18-34.

American Idol was created by 19 Entertainment, a wholly-owned subsidiary of CKX, Inc. and is co-produced by 19 Entertainment and FremantleMedia Ltd.

About CKX, Inc.

CKX, Inc. is engaged in the ownership, development and commercial utilization of entertainment content. To date, the Company has focused on acquiring globally recognized entertainment content and related assets, including the rights to the name, image and likeness of Elvis Presley, the operations of Graceland, the rights to the name, image and likeness of Muhammad Ali and proprietary rights to the IDOLS television brand, including the American Idol series in the United States and local adaptations of the IDOLS television show format which, collectively, air in more than 100 countries. For more information about CKX, Inc., visit its corporate website at www.ckx.com.

About 19 Entertainment

19 Entertainment, a division of CKX, is one of the most successful entertainment organizations in the world having created and produced hit television properties including American Idol and So You Think You Can Dance, and with its relationships and partnerships with some of the biggest names in sports, music and fashion, including David Beckham, Victoria Beckham, Carrie Underwood, Kelly Clarkson, Chris Daughtry, Roland Mouret and the recently added tennis superstar, Andy Murray.

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First Call Analyst:
FCMN Contact: Casey_Cipriani@dkcnews.com

Source: CKX, Inc.

CONTACT: Ed Tagliaferri of CKX, Inc., +1-212-981-5182

Web Site: http://www.ckx.com/

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Profile: International Entertainment