Radio Broadcasters Show Their Continued Support to Automakers at North American Auto Show

Radio Broadcasters Show Their Continued Support to Automakers at North American Auto Show

HD Digital Radio Alliance to Showcase Strong Presence at Auto Show with Billboards, Brand Ambassadors and Online Promotion

 ORLANDO, Fla., Jan. 15 /PRNewswire/ --    WHAT:   Despite the current economic environment, the HD Digital Radio               Alliance is, on behalf of the radio broadcasters, continuing               its outpour of support to the auto industry and to showcase HD               Radio during this year's North American International Auto               Show in Detroit.            Outdoor billboards   --  12 bulletin placements through January with the "Fully-Equipped"       creative            Mobile billboards   --  Two mobile boards will drive around the COBO Hall with the "Fully       Equipped" creative   --  Taking place January 14 - 18 from 8:30am - 4:30pm each day   --  Photo parade style together in front of COBO from 2:30 - 3:00 pm each       day.            Brand ambassadors   --  12 team members dressed in full head-to-toe bright orange jumpsuits       with HD Radio satchels   --  Handing out 15,000 VIP badges to attendees   --  Taking place January 14 -15 from 10 am - 4 pm each day            Online promotion   --  Web landing page for all VIP badge holders at www.hdradio.com/vip   --  Banner ads running on key Web sites between January 13 - 24 with the       "Fully-Equipped" creative             Inside the Auto Show           Over 25 different HD Radios are on the floor in a variety of cars           Attendees can hear and "test drive" HD Radio in the Jaguar 2010 XK           Coupe in the Jaguar Booth            Radio Advertising           The Alliance radio campaign is running in 100 markets on over 700           radio stations including stations in Detroit           (listen to the commercials here:           http://www.hdradioalliance.com/commercials.php)    WHY:    Because 12 automakers are backing HD Radio and the Alliance is           helping to promote these OEMs on over 700 stations across the           country in the top 100 markets. In addition to the promotional           efforts at the Auto Show in Detroit, the Alliance is highlighting           HD Radio for consumers' 'NOW' car, with receivers available at           dealerships and retail outlets.    WHEN:   The North American International Auto Show opens on Saturday,           January 17 and goes until Sunday, January 25    WHERE:  At Detroit's COBO Hall  

First Call Analyst:
FCMN Contact:

Source: HD Digital Radio Alliance

CONTACT: Courtney Kaczak, kaczak@braincomm.com; or Michele Clarke
clarke@braincomm.com, +1-212-986-6667, both of Brainerd Communicators, Inc.

Web Site: http://www.hdradioalliance.com/commercials.php

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Profile: International Entertainment