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Thursday, January 15, 2009

Azteca America to Air Special Live Broadcast of the Inauguration of President-Elect Barack Obama

Azteca America to Air Special Live Broadcast of the Inauguration of President-Elect Barack Obama

LOS ANGELES, Jan. 15 /PRNewswire/ -- Azteca America announced today a special live broadcast of the inauguration of President-elect Barack Obama in a program entitled "Obama; Era del Cambio."

The program will be hosted by Washington correspondent and veteran White House reporter Armando Guzman, giving a unique Latino perspective of this historic moment. Javier Alatorre, the national anchor for TV Azteca's network news broadcast in Mexico will also be present, sending special reports to Mexico, with a special participation in the Azteca America broadcast.

The one-hour program, which also includes live satellite links from Chicago and Los Angeles, will begin airing at 12:00 pm EST/ 11:00 am CST/ 9 am PST on Inauguration Day, Tuesday, Jan. 20.

"It's important to welcome our new president to the Latino community that supported President-elect Obama so strongly during the campaign and election process," said Luis J. Echarte, Chairman of Azteca America. "This historic moment is a landmark day for the Latino community."

"This part of our dedication to programming focused on the Latino community," said Adrian Steckel, CEO of Azteca America. "Our network is dedicated to bringing our viewers the timely information and innovative formats that they are seeking on this historic day."

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. As the fastest-growing Spanish-language network, Azteca America operates in 66 markets nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

   Press Contact:   Daniel McCosh   011-5255-1720-0059   dmccosh@gruposalinas.com  

First Call Analyst:
FCMN Contact:

Source: Azteca America; Grupo Salinas; Fundacion Azteca America

CONTACT: Daniel McCosh, Grupo Salinas, +011-5255-1720-0059,
dmccosh@gruposalinas.com

Web site: http://www.aztecaamerica.com/


Profile: International Entertainment

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