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Saturday, December 27, 2008

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

AMSTERDAM, December 27/PRNewswire/ --

- "In 2009 Humour Will be the Best Rumour Around the Trend"

The annual Hot & Not List of market researcher Klaus van den Berg is released. Since the early 1990s he has been studying consumers, costumers, trendsetters and stakeholders for companies, governments, NGOs and charities. To answer media requests about the new trends for the coming year, he publishes his independent trend list. The lists are based on analysis of cutting-edge international lifestyle media. His 'hots' and 'nots' are published worldwide. International broadcasters interviewed him about it.

Van den Berg: "In good times and in bad, new trends are always a hot conversation piece. Next year the coolest charts will be the financial listings and economic overviews. Because people will act more aware, critical and cautious in all aspects of their consumer lives, trends will be cooled down accordingly. Next year's trends will be less in your face and more 'tongue-in-cheek', if not to say 'tongue-in-chic', than last year's. Forget glamour. In 2009 humour will be the best rumour around the trend."

Website: http://www.klausvandenberg.com

Copyright of this press release: Klaus van den Berg 2008, The Netherlands

          HOT 2009                    NOT 2009      Kate Ryan                   Eurovision Song Contest      Touch                       Scroll      Big bags                    Back packs      Sharp silhouettes           Mix & Match      Back-to-the-Basic Life      Accessory Life      Nigella Lawson              Desperate housewives      Bargain hunters             Personal shoppers      Toning down                 Showing off      Salads                      Appetizers & desserts      Jokes                       Critique      Grey hair                   Coupe soleil      Mono-tasking                Multi-tasking      Grace Jones                 Studio 54 revivals      Comedy                      Reality      Greenland                   Iceland      Penguins                    Teletubbies      Sessilee Lopez              Wannabe model competitions      Monopoly                    Roulette      Beach wear                  Street wear      Positive news               Negative news      90s house music samples     80s electro music samples      Meditation                  Mediation      Vitamins                    Carbohydrates      Coupe Stephanie de Monaco   Hair extensions      Humour                      Glamour  


Source: Klaus van den Berg B.V.

Not for publication, information and contact details for journalists: Klaus van den Berg, Landline: +31-20-4954078, Fax: +31-20-4954079, Mobile: +31-6-29449978, Email: klaus@klausvandenberg.com


Profile: International Entertainment

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