Rentrak Theatrical Announces Box Office Estimates for Weekend of October 12, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of October 12, 2008

LOS ANGELES, Oct. 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of October 10 through October 12, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, October 12, 2008 by Rentrak Theatrical include:

   Rank Title                                 Weekend Gross       Locations   1   Beverly Hills Chihuahua                 $17,511,000            3218   2   Quarantine                              $14,200,000            2461   3   Body Of Lies                            $13,120,000            2710   4   Eagle Eye                               $11,015,000            3614   5   Nick And Norah's Infinite Playlist       $6,500,000            2421   6   The Express                              $4,731,480            2808   7   Nights In Rodanthe                       $4,610,000            2575   8   Appaloosa                                $3,340,000            1290   9   The Duchess                              $3,320,000            1207   10  City Of Ember                            $3,200,000            2022   11  Fireproof                                $3,188,780             875   12  Lakeview Terrace                         $2,650,000            2218         Weekend of 10/10/2008 to 10/12/2008         (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                        Amanda Bartz              (310) 854-8124                        (310) 854-8151              solmsted@rogersandcowan.com           abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment