LIVING the Italian House in Soho to Debut in New York City October 27

LIVING the Italian House in Soho to Debut in New York City October 27

Recreation of Five Areas of the Traditional Italian Home

NEW YORK, Oct. 10 /PRNewswire/ -- Starting October 27, 2008, Promos (a specialized division of the Milan Chamber of Commerce) and Regione Lombardia will present Living the Italian House in Soho at 172 Mercer Street in New York City. The space, filled with Lombardy-designed furniture and home accessories, will be on display in the Soho neighborhood of downtown Manhattan through December 20, 2008 and will also host approximately fifteen events and film screenings during that time.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081010/NY38200 )

Living the Italian House in Soho will recreate five spaces found in the typical Italian house, using elements and products from 35 of the most innovative design companies in Italy. The items on display in the house will include over 150 products from companies including Artemide, Bizzari, Bodema, Luceplan, Paolo C., Progetti, and more.

Living the Italian House in Soho will also host film screenings and panel discussions with leading industry experts and tastemakers. The goal of Living's event schedule is to present a rich, detailed portrait of how Italian design started, became successful, and developed over time through the synergy of great designers and innovative manufacturing techniques.

   Special Seminars:   Tuesday, November 4th   Turn on the Lights!   Moderated by Michael Cannell, Editor in Chief of Homefront L.A.    Tuesday, November 11:   Visions, Materials and New Trends to Live in the Future   Moderated by Dr. Andrew Dent of Material Connexion    Tuesday, November 18:   Feeding the Body and Soul   Moderated by:  Mark McMenamin, Senior Editor of Interior Design Magazine    Tuesday, December 2:   Sustainability: Italian Style   Moderated by:  Susan Szenasy, Editor-in-Chief of Metropolis Magazine    All seminars begin at 6 PM.     Film Screenings:    Wednesday, November 5   La Cena Per Farli Consoscere   Directed by Pupi Avati    Wednesday, November 12   Per Sempre (For Always)   Directed by Alessandro Di Robilant    Wednesday, November 19   La Stanza Del Figlio (The Son's Room)   Directed by Nanni Moretti    Wednesday, November 26   Lo Ballo da Sola (Stealing Beauty)   Directed by Bernardo Bertolucci    Wednesday, December 3   Chimera   Directed by Pappi Corsicato    All films begin at 6 PM.     About Promos   

Promos is a Special Agency of the Milan Chamber of Commerce for the development of international activities. Its mission is to promote the entrepreneurial system and the pre-eminent areas of Milan and its province worldwide.

Promos also operates through consolidated alliances with the most important bodies, institutions, national and international government agencies and trade associations, as well as through an efficient network of offices and desks located in the most strategic areas for SME's competitiveness.

For further information on Living the Italian House in Soho, please visit www.livinglombardy.it

For further information on Promos, please visit www.promositaly.com

For further information on Regione Lombardia, please visit www.regione.lombardia.it

First Call Analyst:
FCMN Contact:
http://www.promositaly.com
http://www.regione.lombardia.it

Photo: http://www.newscom.com/cgi-bin/prnh/20081010/NY38200

Source: Promos

CONTACT: Beth Dickstein, +1-212-353-1383, Beth@BDEonline.biz, of BDE for
Promos

Web Site: http://www.livinglombardy.it/

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Profile: International Entertainment