Video: Percept Picture Company makes Indian Cinema Proud!

Video: Percept Picture Company makes Indian Cinema Proud!

Toronto International Film Festival 2008 to showcase Percept Picture Company's 'Firaaq' & 'Kanchivaram'

MUMBAI, India, Sept. 4 /PRNewswire/ -- Percept Picture Company has made Indian cinema proud by creating a significant impact at the Toronto International Film Festival 2008. The Toronto Film Festival ranks among the most prestigious international film festivals in the world.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/perceptprofile/34765/

The Toronto festival organizers have announced two new Indian titles -- Director Priyadarshan's period drama 'KANCHIVARAM' and Nandita Das's 'FIRAAQ' to feature at the 33rd Toronto International Film Festival to be held from Sep 4- 13, 2008.

KANCHIVARAM has been chosen for the category, 'Special Presentation -- World Premiere' while FIRAAQ has been chosen and showcased in the category of 'Contemporary World Cinema -- World Premiere'.

Mr. Shailendra Singh, JT Managing Director, Percept Ltd, "Only two Indian films have been selected by the festival and both are produced by us. It has been a little dry for Indian films at the various international film festivals over the past few years. We at Percept Picture Company believe in promoting good content and Firaaq and Kanchivaram are such projects."

This is a huge boost for Indian Cinema as Percept Picture Company will represent India and create history with 2 of its films being featured in a single year.

   SYNOPSIS OF THE FILMS   KANCHIVARAM (Special Presentation -- World Premiere)   Percept Picture Company (PPC), India  

Vengadam is a born optimist and weaver of saris, but his lowly status means he can never afford the fashions he creates. At the birth of his daughter he pledges to wrap her in the finest silk on the day of her wedding, dismaying his community who believe that, if such a promise is not fulfilled, a curse will follow. Desperate to keep his word, he steals a thread of silk each day, weaving secretly each night. But when his access to the silk is jeopardized, Vengadam must find a way to keep from breaking his promise.(Directed by Priyadarshan) www.kanchivaramthefilm.com

   FIRAAQ (Contemporary World Cinema - World Premiere)   Percept Picture Company (PPC), India  

The directorial debut of celebrated Indian actress Nandita Das, Firaaq traces the emotional journey of those caught up in the religious clashes that took place in the Indian state of Gujarat in early 2002. Set one month after the violent events came to an end, Das's story unfolds over 24 hours, exploring the impact of violence on the human psyche, on relationships, and on one's ability to remain hopeful in the face of tragedy.(Directed by Nandita Das) www.firaaqthefilm.com

   ABOUT PERCEPT PICTURE COMPANY (PPC)   www.perceptpicturecompany.com  

Established in 2002, Percept Picture Company (PPC) is a fully integrated Content Creation, Aggregation and Distribution Company. PPC expertises in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and Special Projects. PPC produces innovative and quality films through an efficient film making process, by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. Through innovative marketing, content quality and distribution techniques, PPC has succeeded in securing long term relationships with its clients.

Percept Picture Company is a division of Percept Limited, an entertainment, media and communications company. With capitalized billings of about INR 1,600 crores (FY'08), Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices in India and the Middle East.

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Video: http://www.prnewswire.com/mnr/perceptprofile/34765

Source: Percept Picture Company (PPC)

CONTACT: Anita Vallala for Percept Picture Company, D: +91-22-30408802,
M: +91-98-19218314, anita@perceptprofile.com

Web site: http://www.kanchivaramthefilm.com/
http://www.firaaqthefilm.com/

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Profile: International Entertainment