Listen Up Music Fans - myAWOL is Now LP33.tv

Listen Up Music Fans - myAWOL is Now LP33.tv

SANTA MONICA, Calif., Sept. 4 /PRNewswire/ -- Music startup myAWOL has changed its name to LP33.tv prior to launch giving users greater clarity and instant recognition about the company's mission -- blending music and video for a total artist and user experience.

Director of Content Vlad Lodzinski says, "The market had moved on between our early planning stages and now. With our public launch imminent, we decided to update the brand into something a little easier to remember and spell, with just a touch of retro-cool for those in the know. It has the added advantage of avoiding confusion with the recently launched myAOL. We think it nicely summarizes what an audience can expect, and we're proud of the several hours of high quality TV shows and live concert footage our in-house teams have prepared, featuring talented new acts from both the US and Europe."

The name LP33.tv encompasses the company's core strengths: executives with a wealth of music industry experience and connections, and a finger on the pulse of what artists and fans want in online music today and for years to come. From vinyl to video and beyond, LP33.tv is synonymous with the universal language and power of music.

LP33.tv is expected to launch to the public in early October 2008, with its industry-focused site, theMIDB.com, launching on September 5, 2008.

About LP33.tv

LP33.tv has two connected offerings. LP33.tv aims to allow consumers to discover, experience and enjoy music and music-themed video content, all while helping new and emerging musical artists to promote and monetize their careers. The company's music content and resources are complemented by the music and recording Trade offering, including the Music Insiders Database (theMIDB.com), a comprehensive, personalized online directory of music professionals. LP33.tv is the trading name of myAWOL LLC of the US, a wholly owned subsidiary of myAWOL.com Ltd of England.

First Call Analyst:
FCMN Contact:

Source: LP33.tv

CONTACT: Susan MacTavish Best of Best Public Relations, +1-415-505-0301,
susan@bestpr.net, for LP33.tv

Web site: http://lp33.tv/
http://themidb.com/

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Profile: International Entertainment