Photo: Pandora Internet Radio Launches on the iPhone

Photo: Pandora Internet Radio Launches on the iPhone

Free, Mobile, Personalized Radio Service Now Available Anytime, Anywhere

OAKLAND, Calif., July 11 /PRNewswire/ -- Today Pandora (www.pandora.com) announced the availability of its personalized Internet radio service on the iPhone. The service, which streams over WiFi, EDGE and 3G HSPA, is now available on the iPhone, iPhone 3G, and iPod touch. Users can download the Pandora application by searching the iPhone App Store for Pandora -- either on an iPhone 2.0 or in iTunes 7.7.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/pandora/33972/

The launch of Pandora on the iPhone means that millions of consumers will now have easy access to CD-quality personalized radio on the most innovative mobile device available today. Pandora on the iPhone is fully integrated with Pandora on the web. Via a universal account, users can enjoy all their existing online stations -- and easily create new stations right from their iPhone. Pandora's application takes full advantage of the iPhone's elegant touch screen interface to offer a range of real time interactions -- from bookmarking favorite songs to one-touch purchasing through the iTunes WiFi store.

"We are thrilled to launch Pandora on the iPhone," said Tim Westergren, Founder of Pandora. "The ability to offer a free, personalized streaming service on a mobile device marks an important new era for Internet radio. Apple's revolutionary product is the ideal platform for listeners to experience Pandora on-the-go."

Pandora Internet radio is personalized, free and easy to use. To start a station, listeners need only enter the name of an artist, song, or classical composer, and within seconds Pandora will create a "station" that plays their music, and more music like it, based on the Music Genome Project. Thumbs up and down allow listeners to further fine tune the station to reflect their tastes.

For more information or to view a demo: Visit www.pandora.com/on-the-iphone.

About Pandora Media(TM)

Pandora (www.pandora.com) is a personalized radio service, available anytime and anywhere on the PC, in the home and on mobile devices, including the Apple iPhone. Pandora is based on the Music Genome Project, which began in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection, which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, Latin and Classical, is analyzed by one of more than 50 trained musicians, and assessed against up to 400 distinct musical attributes (encompassing melody, harmony, rhythm, etc.) to capture its unique musical identity. Pandora uses this information to build playlists based on musical similarity. By simply entering a favorite song or artist, a listener is instantly launched into a personalized listening experience, full of new discovery as Pandora explores their favorite part of the music universe. Listeners can create up to 100 of these personal radio stations and refine them by providing feedback via the Pandora radio tuner. Additionally, listeners can create profiles, search for other listeners in the Pandora community who have similar musical tastes, and find stations built by other listeners, using artist and song names as well as genre and mood search terms. The music analyst team works daily to keep the Music Genome Project updated with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles. Today, Pandora has a growing user base of more than 14 million registered listeners and national advertisers such as HP, Microsoft, Toyota, AT&T, Procter and Gamble, and Nike.

Video: http://www.prnewswire.com/mnr/pandora/33972

Source: Pandora

CONTACT: Michele Husak, Director of Communications of Pandora,
+1-510-451-4100 x419, michele@pandora.com

Web site: http://www.pandora.com/
http://www.pandora.com/on-the-iphone

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Profile: International Entertainment