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Tuesday, July 15, 2008

MTV 'Run's House' Sweetie Records a Fun New Pop Song to Promote the Launch of New Pastry Sneaker - 'Glam Pie'

MTV 'Run's House' Sweetie Records a Fun New Pop Song to Promote the Launch of New Pastry Sneaker - 'Glam Pie'

NEW YORK, July 15 /PRNewswire/ -- MTV "Run's House" darling Angela Simmons, one half of the creative duo that created the wildly successful Pastry brand, has cooked up a cool new song called "Center of Attention" to herald the arrival of Pastry's newest offering, Glam Pie. With her sister and business partner, Vanessa Simmons, Angela is uniquely representing their newest sneaker, which is a high-topped confection for young ladies' feet.

The always fun, bubbly Angela has mixed music and fashion with the recording of "Center of Attention," which she co-wrote, in her own inimitable, whimsical way. Produced by Cali producers TrakMatik and Felix Badatua, the free-flowing, bouncy song is available as a free download at http://www.pastrykicks.com/, beginning July 17th.

Glam Pie is a colorful, fun sneaker with its own "soundtrack." "Wearing Glam Pie will make you the "Center of Attention," says the 20-year-old trendsetter. This kicky addition to the Pastry line, designed by Vanessa and Angela, is a summertime treat for the feet, a key ingredient for warm-weather merriment.

Specially created television commercials will run extensively throughout the summer to introduce Glam Pie to consumers. Directed by the prolific Bryan Barber (critically acclaimed feature film "Idlewild," music videos for OutKast, Christina Aguilera, Destiny's Child, Joss Stone and others), they will be energetic, lively spots featuring siblings Vanessa and Angela.

As an appropriate extension of the television commercials, "Center of Attention" will have a music video, also directed by Barber. Created with fun in mind, the video, which was conceived as a gift to Pastry fans, will highlight the song's playful sound and festive attitude. The "Center of Attention" video World Premiere will take place on July 24th, exclusively on http://www.pastrykicks.com/.

Music and fashion have worked well together within the Simmons family: Vanessa and Angela's father, Rev. Run, is a hip-hop music icon and entrepreneur with his Run Athletics, and their uncle, Russell Simmons, is a music mogul and creator of the Phat Farm empire.

Both Simmons sisters are multi-talented. Angela is the editor of her own national teen magazine, Angela's Rundown, and Vanessa, 24, is an accomplished television and stage actress and model. Together, they're also the official spokespersons for the Girl Scouts of America. Television viewers have come to know them as the two fascinating young female siblings of the Simmons family on MTV's popular hit series "Run's House," which chronicles the life of Rev. Run and the Simmons family. "Run's House" returns for a fifth season on MTV on July 16th at 10:00 p.m. Eastern.

Summer 2008 will be hotter and sweeter than all others, with Glam Pie proving to be the sizzling, fashionable "Center of Attention."

Listen to "Center of Attention" -- http://www.pastrykicks.com/angela-simmons/

   Photos:   http://www.ereleases.com/pr/2008-PastryKicks1.jpg   http://www.ereleases.com/pr/2008-PastryKicks2.jpg   

Contact: Mary L. Moore, So Much Moore Communications, MryLinda@aol.com or (973) 675-6992

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: Pastry

CONTACT: Mary L. Moore of So Much Moore Communications for Pastry,
+1-973-675-6992, MryLinda@aol.com

Web site: http://www.pastrykicks.com/


Profile: International Entertainment

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