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Thursday, July 10, 2008

CNN Segment Convinces Majority of Non-Christians that Army Discriminates

CNN Segment Convinces Majority of Non-Christians that Army Discriminates

Nearly Half of Christians Agree

FLEMINGTON, N.J., July 10 /PRNewswire/ -- Jeremy Hall, a 23-year-old U.S. soldier is suing the Department of Defense for allegedly discriminating against him because of his religious beliefs. Army Spc. Jeremy Hall, raised as a Baptist, claims that he lost his Christian faith while serving two tours of duty in Iraq and that subsequently his atheist beliefs caused him to be denied promotions in the Army and to have his life threatened by other troops according to an interview Hall had with CNN. The military assigned a bodyguard to protect him and returned him stateside.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

Hall asserts that there is a pattern of discrimination against non-Christians in the military. CNN said Hall filed a federal lawsuit against the Department of Defense in March, claiming his rights to religious freedom under the First Amendment were violated. Michael Weinstein, a retired senior Air Force officer and founder of the Military Religious Foundation, is joining in the lawsuit with Hall. Weinstein claims that he has been contacted by more than 8,000 members of the military and many of them complaining about pressure to embrace evangelical Christianity.

Mediacurves, a Service of HCD Research studied over 200 Christians and over 100 hundred non-Christians to determine the impact of CNN's segment on the issue.

While viewing the CNN segment, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. To view believability curves and detailed results go to: www.mediacurves.com.

   Among the study findings:    "Should US Army soldiers be required to pray with their fellow troops   regardless of their religious beliefs?"                                                       Before          After                                                     Viewing         Viewing                                                      Video           Video   Christian       Yes                                              24%            16%       No                                               76%            84%   Non Christian       Yes                                              16%            10%       No                                               84%            90%     "Do you believe atheists should be in leadership positions in the   military?"                                                       Before          After                                                     Viewing         Viewing                                                      Video           Video   Christian       Yes                                              50%            59%       No                                               50%            41%   Non Christian       Yes                                              82%            86%       No                                               18%            14%     "Do you believe that the US Army discriminates against non-Christians?"                                                       Before          After                                                     Viewing         Viewing                                                      Video           Video   Christian       Yes                                              13%            46%       No                                               87%            54%   Non Christian       Yes                                              37%            75%       No                                               63%            25%     "Do you believe that there is pressure to embrace Evangelical Christianity    in the US Military?"                                                       Before          After                                                     Viewing         Viewing                                                      Video           Video   Christian       Yes                                              24%            49%       No                                               76%            51%   Non Christian       Yes                                              44%            79%       No                                               56%            21%     "Do you agree with Army Specialist Jeremy Hall's decision to bring a   lawsuit against the US Department of Defense?"                                                  After Viewing Video   Christian       Yes                                              53%       No                                               47%   Non Christian       Yes                                              84%       No                                               16%    

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: HCD Research

CONTACT: Vince McGourty of HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net

Web site: http://www.hcdi.net/

NOTE TO EDITORS: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research. Please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).


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