UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Sets New Technical Standards for UEFA EURO 2008(TM)

UEFA's Technical Host Broadcast Supplier, PLAZAMEDIA, Sets New Technical Standards for UEFA EURO 2008(TM)

ISMANING, Germany, June 2/PRNewswire/ --

- HD Productions With 90 Innovative Camera Systems Ensure Extraordinary Perspectives

Via its subsidiary UEFA Media Technologies SA ("UMET"), UEFA will innovatively showcase the UEFA European Football Championship with new technical standards. PLAZAMEDIA, the only German team among the four UEFA appointed venue production teams, has been integrated into this operation and continues its involvement in international football at the highest level. Germany's leading sports-TV producer is implementing the football highlight of the year with an 81-strong crew and innovative technology. PLAZAMEDIA will use 90 Camera Moving Systems (CMS) in all stadia for all matches of the top event. These innovative camera systems of PLAZAMEDIA GmbH and TV SKYLINE offer the viewers unique images and out-of-the ordinary perspectives. Ingoalcams, for example, for which a new kind of in-goal mounting system was developed, provide a full view of the pitch from the goalkeeper's perspective. The Boxcams will monitor both goal lines during the games. And to allow the match to be analysed and observed from above, Tacticalcams and BeautyShotcams deliver global views of the whole stadium. For the duration of the UEFA EURO 2008TM tournament, PLAZAMEDIA and TV SKYLINE will supply an amount of over 28 km fibre-optic connections.

Florian Nowosad, CEO of PLAZAMEDIA, comments: "The amount of technical and personnel resources allocated to UEFA EURO 2008TM shows that PLAZAMEDIA is constantly setting new benchmarks. Having worked on the 2006 FIFA World Cup Germany(TM), our substantial involvement in UEFA EURO 2008TM now sets us further apart as an innovation driver in the market."

PLAZAMEDIA GmbH, an EM.Sport Media AG company, is one of the leading full-service providers for TV and new media and is also Germany's largest producer of sports TV. Based in Ismaning near Munich, the company employs a full-time staff of 260 as well as 700 freelancers to produce content for television broadcasters and rights holders in the fields of domestic and international football, ice hockey, basketball, boxing, Formula 1, sailing and European and World Championships in a variety of sports. PLAZAMEDIA offers comprehensive services for OB production, broadcasting, new media, studio productions and post-production. The firm's clients include Premiere, DSF, arena, ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Disney Television International and Eurosport, as well as many other national and international companies. PLAZAMEDIA is managed by Florian Nowosad (CEO) and Zeljko Karajica.

UEFA - the Union of European Football Associations - is the governing body of football on the continent of Europe. UEFA's core mission is to promote, protect and develop European football at every level of the game, to promote the principles of unity and solidarity, and to deal with all questions relating to European football. UEFA is an association of associations based on representative democracy, and is the governing body of European football.

UEFA Media Technologies SA ("UMET") is a fully owned subsidiary of UEFA and UEFA's arm for digital media. UMET evaluates, implements and maintains solutions for the web, IT needs and television production for UEFA and develops know-how in digital media convergence for the benefit of football fans and the football family.

Amongst its activity areas, UMET manages UEFA's websites, uefa.com and euro2008.com, develops and implements UEFA's FAME system (the Football Administration Management Environment, dedicated to the administration of European football) and is in charge of UEFA EURO 2008(TM) host broadcast operations for UEFA.

The core UMET team consists of 130 professionals from 18 different countries, structured in Content, TV Production, ICT and broadcast Partner Services. It provides multiple synergies dealing with complex projects in converged media for UEFA.

          PLAZAMEDIA                           UEFA Media Technologies S.A.     Ulrike Haeser                        Igor Masnjak     Director                             Marketing & Communication Marketing                                           & Research Manager     Tel: +49(0)89-99633-6701             Tel: +41(0)22707-2530     E-Mail: ulrike.haeser@plazamedia.de  E-Mail: igor.masnjak@uefa.ch     http://www.plazamedia.de             http://www.euro2008.com  

Source: PLAZAMEDIA GmbH

PLAZAMEDIA, Ulrike Haeser, Director, Tel: +49(0)89-99633-6701, E-Mail: ulrike.haeser@plazamedia.de; UEFA Media Technologies S.A., Igor Masnjak, Marketing & Communication Marketing & Research Manager, Tel: +41(0)22707-2530, E-Mail: igor.masnjak@uefa.ch

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Profile: International Entertainment