Tania Mulry to Lead Client Service as VP for ipsh in Los Angeles

Tania Mulry to Lead Client Service as VP for ipsh in Los Angeles

LOS ANGELES, June 24 /PRNewswire/ -- ipsh, the wireless marketing brand of The Marketing Arm, has named Tania Mulry Vice President for Client Service for the agency's new office in Los Angeles.

In her new role, Mulry will manage all major client relationships, including mobile strategy definition, account planning and campaign execution. She will also contribute her expertise in mobile commerce and database marketing across the ipsh client base.

Mulry spent 10 years at MasterCard Worldwide where, as Business Leader for the Mobile/Wireless Centre of Excellence, she led global communications, business development, and marketing for MasterCard Mobile. She also created and piloted MasterCard Nearby, a service to help consumers find MasterCard acceptance locations and targeted special offers.

During her time at MasterCard, she also served as vice president of information products and services, and Global Solutions Leader, Business Management, MasterCard Advisors.

Mulry left MasterCard in 2007 to join Santa Monica-based Teleflip, a company providing mobile email through the SMS channel, where she served as Senior Vice President, Product Development and Customer Monetization, developing and leading integrated business and technology.

Mulry earned a bachelor's of arts in economics and Near Eastern languages and literatures from New York University.

About ipsh

ipsh (http://www.ipsh.com/) is a full-service, global mobile marketing agency. Founded in 2001, ipsh provides strategy, creative, execution and analytics across an array of mobile technologies, including 1-way and 2-way SMS, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning and buying.

Based in San Francisco with offices in New York, Chicago, and Dallas, ipsh is part of The Marketing Arm (http://www.themarketingarm.com/), which operates within Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

    Contact:   Chris Anderson               The Marketing Arm/ipsh               (214) 259-3290 office               canderson@themarketingarm.com  

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Source: ipsh

CONTACT: Chris Anderson of The Marketing Arm - ipsh, +1-214-259-3290,
canderson@themarketingarm.com

Web site: http://www.ipsh.com/
http://www.themarketingarm.com/
http://www.omnicomgroup.com/

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Profile: International Entertainment