Rev Theory Teaming Up With the Maloof Brothers for the June 10 Release of 'Light It Up'

Rev Theory Teaming Up With the Maloof Brothers for the June 10 Release of 'Light It Up'

Rain Nightclub at Palms Casino Resort to host June 12 party celebrating debut release from Maloof Music, the Maloof brothers' new joint-venture with Interscope Records

NEW YORK, June 2 /PRNewswire/ -- The Maloof brothers have already established themselves as trendsetting moguls in the worlds of sports, food & beverages and banking. Next up? Rock music.

The June 10 on-sale of "Light It Up" from New York's Rev Theory will mark the inaugural release from Maloof Music, a joint venture between the famed businessmen and Interscope Records. To commemorate the relationship, the Maloofs are hosting a party destined to return the "sin" to the words "hit single," with Rev Theory taking over the luxurious Rain Nightclub at the Maloof's Palms Casino Resort in Las Vegas.

The June 12 festivities will feature a performance by Rev Theory, a competition which will award three of the City of Sin's finest with cash prizes and a featured role in the new video for the album's title track and second single (which will be shot in Vegas in the coming weeks), and the usually bevy of special guests and decadent details that have made the Rain Nightclub and Palms Casino Resort one of Las Vegas' main attractions after dark, and well into the morning hours.

"We're music buffs and music fans, and Rev Theory blew us away with their presence and power," says Phil Maloof, who oversees Maloof Music, the latest venture from the family that reinvented the Las Vegas strip with the Palms, a full-service resort and casino complete with a state-of-the-art, $10.0 million recording studio that has hosted the likes of Michael Jackson, the Killers, and Panic At The Disco. The family's other operations include (but are not limited to) the Sacramento Kings NBA franchise, the Sacramento Monarchs WNBA franchise, and western distribution rights to Coors and Miller products. "We can, and will, do a lot of ancillary marketing through the NBA, Miller, the casino, and all of our other avenues that we've found success with. That is where music is going, and we're looking forward to taking it the next level."

"Their first single, 'Hell Yeah,' and their next single, 'Light It Up,' are anthems that we know will continue to get played at sporting events for a long time to come, then they have the crossover songs, the great ballads that we know will have appeal at different radio formats," echoes Tony Guanci, a partner in Maloof Music and a number of the family's other ventures. "We try very hard not to be corporate, so that our products create more of a groundswell, and we expect to apply the same theories here that we do in all of our other businesses, one customer at a time. Rev Theory is the perfect band for us to partner with -- the music is already there; once we open up our contacts and marketing machine, it's only going to further the process and strengthen the momentum."

Even before the release of the album via Interscope/DGC/Van Howes Records/Maloof Music/Idol Roc, lead single "Hell Yeah" continues to build momentum. The track has been chosen as the official theme song for the WWE's "One Night Stand" Pay Per View June 1, and its video became the first video ever to be premiered on XBOX Live, which features more than 12.0 subscribers. The single will also be part of the soundtrack for EA Sports' best-selling video game "Madden '09," which will be released Aug. 12.

"Light It Up" was produced by Brian Howes and Josh Abraham. Howes is most recently known for his work as producer and co-writer on Hinder's triple-platinum "Extreme Behavior," and also co-wrote on "American Idol" runner-up Chris Daughtry's self-titled, quadruple-platinum debut. Abraham's recent production projects include Linkin Park, Staind, Velvet Revolver and 30 Seconds To Mars.

Well-traveled road warriors, Rev Theory -- Rich Luzzi, Julien Jorgensen, Dave Agoglia, Matt McCloskey and Rikky Lixx -- will embark on an expansive two-month summer trek. Other notable summer appearances include a TV performance on CBS that is taped on July 12th at the first ever Maloof Money Cup (a skateboard festival in Orange County produced by the Maloof's), as well as an August 3 performance at the Sturgis Bikefest motorcycle rally where the crowd is expected to top the 650,000 mark.

   REV THEORY TOUR DATES:    Jun 3     The Machine Shop                        Flint, Michigan   Jun 5     Illinois State Fairgrounds              Springfield, Illinois   Jun 6     Rock at the Lake @ Stoneridge Amp.      Camdenton, Missouri   Jun 7     ROCKFEST @ Liberty Memorial Park        Kansas City, Missouri   Jun 17    The Tabernacle                          Atlanta, Georgia   Jun 18    House of Blues                          New Orleans, LA   Jun 21    Bill Banker Amphitheatre                Harrison, Arkansas   Jun 23    Meridian                                Houston, Texas   Jun 24    Grand Central Station                   Pharr, Texas   Jun 25    Scout Bar                               San Antonio, Texas   Jul 11    Edgefest II @ Riverfeast Amphitheatre   Little Rock, Arkansas   Jul 12    Orange County Fairgrounds               Costa Mesa, CA   Jul 14    First Tier Event Center                 Kearny, Nebraska   Jul 15    Val Air Balloon                         Des Moines, Iowa   Jul 16    Mayo Civic Center Auditorium            Rochester, Minnesota   Jul 19    Leach Amphitheatre                      Osh Kosh, Wisconsin   Jul 21    House of Blues                          Chicago, Illinois   Jul 22    Bogart's                                Cincinnati, Ohio   Jul 24    Harrah's Stir Cove                      Council Bluffs, Iowa   Jul 25    Guaranty Bank Lot                       Cedar Rapids, Iowa   Jul 26    Ozark Empire Fair                       Springfield, Missouri   Jul 27    Cain's Ballroom                         Tulsa, Oklahoma   Jul 29    Bismark Civic Center                    Bismark, ND   Jul 30    Ramkota Exhibit Hall                    Sioux Falls, SD   Aug 2     Ogden Theatre                           Denver, Colorado   Aug 3     Buffalo Chip w/ Alice Cooper            Sturgis, SD   Aug 5     The Big Easy Concert House              Boise, Idaho   Aug 6     The Big Easy Concert House              Spokane, Washington   Aug 11    The Orbit Room                          Grand Rapids, MI   Aug 12    Pierre's                                Ft. Wayne, Indiana   Aug 14    Agora Ballroom                          Cleveland, Ohio   Aug 16    Palladium                               Worcester, MA   Aug 17    Hampton Beach Casino Ballroom           Hampton Beach, NH   Aug 21    Ram's Head Live                         Baltimore, Maryland   Aug 22    House of Blues                          Atlantic City, NJ   Aug 23    Moore Square Park                       Raleigh, NC   Aug 25    Jenkinsons                              Point Pleasant, NJ   Aug 29    Haddad Riverfront Park                  Charleston, WV   Sep 1     Phoenix Plaza Amphitheatre              Detroit, Michigan   Sep 20    Verizon Wireless Amphitheatre           Maryland Heights, MO      http://www.myspace.com/revtheory    http://www.revtheory.com/  

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Source: Interscope Records

CONTACT: National Press, Jennie Boddy, +1-212-841-8023, fax,
+1-212-841-8050, jennie.boddy@umusic.com, or Regional| Tour Press, Brett
Bracy, +1-212-841-8052, fax, +1-212-841-8050, brett.bracy@umusic.com, both for
Interscope Records

Web site: http://www.myspace.com/revtheory
http://www.revtheory.com/

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Profile: International Entertainment