WWE Chairman Vince McMahon to Offer Details of $1 Million Dollar-A-Week Giveaway on USA Network's 'WWE Monday Night RAW'

WWE Chairman Vince McMahon to Offer Details of $1 Million Dollar-A-Week Giveaway on USA Network's 'WWE Monday Night RAW'

    WHAT:    WWE Chairman Vince McMahon will offer eligibility details of his            upcoming $1 Million Dollar-A-Week giveaway to RAW viewers            on USA Network's "WWE Monday Night RAW" broadcast    WHEN:    Monday, June 2nd at 9/8 C    WHERE:   USA Network's "WWE Monday Night Raw"    WHY:     World Wrestling Entertainment Chairman Vince McMahon has once            again shown his marketing savvy and strong bond with WWE fans by            taking the already #1 weekly year-round show on cable, WWE Monday            Night RAW on USA Network to a new level at the start of this 2008            summer with a ground breaking on-air promotion.             In a unique act of marketing finesse, beginning Monday, June 9,            Vince McMahon will give away a total of $1 million dollars each            week to loyal WWE viewers watching Monday Night Raw on the USA            Network.             McMahon and WWE are famous for coming up with unique storylines            that tie into current events to draw viewers.  With Americans            look for a few extra dollars to cope with skyrocketing gas prices            and rising taxes, every American could use a few extra dollars in            their pockets these days.  "I thought the timing was right for a            promotion like this, particularly with the difficult economic            times we are facing in the U.S.," said McMahon.  "People can view            this as my own version of an economic stimulus plan to benefit            our viewers.  I would say my plan is a lot better, and more            exciting, than the government's."            The giveaway will be the largest ever undertaken on television.            Never before has such a prominent television executive given away            such a large amount of his personal wealth to the viewing            audience.    CONTACT: Brad Bernstein   212.664.4401            Nathan Nazario   407.880.5993  

PRNewswire -- June 2
First Call Analyst:
FCMN Contact:

Source: USA Network

Web site: http://www.usanetwork.com/

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Profile: International Entertainment