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Monday, June 02, 2008

Simon dTOUR Live Presented by ABC Family Connects Pop Stars and Top Brands at Simon Malls

Simon dTOUR Live Presented by ABC Family Connects Pop Stars and Top Brands at Simon Malls

Free Concert Event Combines Music, Fashion, Technology

INDIANAPOLIS, June 2 /PRNewswire-FirstCall/ -- Teens coast-to-coast will enjoy some of their favorite pop-music stars while exploring what's new in technology, fashion and fun during the 2008 Simon dTOUR Live Presented by ABC Family, a free, live concert and lifestyle event touring 24 Simon malls nationwide this summer, it was announced today.

Simon dTOUR Live, developed by Simon Brand Ventures, the business-to- consumer arm of Simon Property Group, Inc. (NYSE:SPG) , will run from mid-June through late August.

The biggest teen mall tour in America, Simon dTOUR Live lets teens hear some of their favorite musicians live while enjoying their favorite brands through interactive games, online contests, and other activities sponsored by ABC Family, Coca-Cola, and Sprint.

"Simon dTOUR Live showcases some of the pop-rock acts that today's teens love most, which is one reason why it has become the most significant mall tour targeting teens," said Cathi Weiner, senior vice president, Simon Brand Ventures. "In the past, we have showcased high-profile young stars working their way up the charts, including Ashlee Simpson, Taylor Swift, Plain White T's, Brooke Hogan, and others while they were building their early followings," Weiner said. "Today, through partnering with Universal Music Group Distribution, we've evolved into a vehicle sought by pop-rockers after they hit it big, like the platinum-selling All American Rejects, and chart-climbers Forever the Sickest Kids, and Kate Voegele, just to name a few," she said.

A Cursive Memory has also signed on to the tour. The band's first video, "Everything," set a new record on MySpace.com for the most-viewed video by a pop-rock band. This year's line-up also includes Switches, Push Play, SAFETYSUIT, and PlayRadioPlay.

The tour launches June 13 in Nashua, N.H., and wraps on August 24 in the Chicago area after visiting 24 Simon malls across the country, including nine Mills-branded properties.

This year, aspiring musicians are invited to get in on the act with the 2008 Simon dTOUR Live Video Booth. Those with a penchant for performing can sing along with their favorite songs and then email their performance to their friends, as well as upload it onto the official dTOUR Web site, www.simondtour.com, for voting by other dTOUR fans. The top-vote-getter will get the chance to see his or her performance broadcast across 49 Simon malls from coast to coast on Simon's own OnSpot Digital Network.

"Simon dTOUR Live has become a full, 360-degree interactive event where sponsors are able to interact with young people in their element-hearing their favorite bands live at a Simon Mall, downloading songs or ringtones, posting photos on Myspace.com\roadie4dtour, and connecting with other dTOUR attendees at Facebook.com," Weiner said. "This year's tour will be more innovative and connected than ever before."

For example, she said, fans who register at www.simondtour.com become eligible to win meet-and-greet sessions with their favorite dTOUR artists, get autographs, pose for photos with the musicians, and become eligible to win a $250 Simon Visa Giftcard shopping spree through a drawing prior to the event. Sponsors and their planned activities include:

   -- ABC Family - ABC Family will give teens the chance to get creative by      designing their own T-shirt or tote bag with different designs and      logos from shows, and audience members will be invited on stage to      participate in the exciting ABC Family Puzzle Race.    -- Coca-Cola - Consumers can enjoy the Coke sampling area, equipped with      state-of-the-art, interactive, touch-screen vending machines never      before seen in the U.S., featuring music, video, and more.  Coke will      give away eight specially designed, limited-edition "West Meets East"      8.5 oz aluminum bottles, while supplies last.  Teens will also have the      chance to design their very own unique digital Coke bottle online.      Finally, teens can have their picture taken with simulated versions of      our Coke Olympic Athletes, which they can pick up at the Simon dTOUR      Live Web site using photo retrieval cards distributed at the event.    -- Sprint - Sprint will showcase the latest in cell-phone technology and      accessories in conjunction with their partners -- Sanyo, Samsung, Palm,      LG, Sandisk, Skinit, Jabra & Glu. Teens will also have the opportunity      to play Plinko and win prizes for matching popular text anagrams.      Throughout the event, Sprint will shower audience members with special      giveaways.    

Simon dTOUR Live is the cornerstone of Simon's teen platform, which integrates tailored brand sponsorships with exciting and interactive entertainment, events and concerts. The program illustrates Simon Brand Ventures' ability to engage consumers and retailers with a fully integrated multi-media experience at the point-of-sale.

Simon will support the 2008 Simon dTOUR Live Presented by ABC Family with television, Simon's OnSpot Digital Network, radio, peer-to-peer viral marketing and other online initiatives. Additional information, including the event schedule, is located at www.simondtour.com.

Editors Note: Performer bios and photos are available upon request from Susan Luke at susan.luke@fleishman.com Additional artist information also available on their respective websites:

   All American Rejects                  http://www.allamericanrejects.com/home.aspx                  http://www.myspace.com/allamericanrejects    A Cursive Memory                  http://grid.vagrant.com/grid/ecards/acursivememory/acm.html                  http://www.myspace.com/acursivememory    Forever The Sickest Kids                  http://www.foreverthesickestkids.com/default.asp                  http://www.myspace.com/foreverthesickestkids    Kate Voegele                  http://www.katevoegele.com/                  http://www.myspace.com/katevoegele    Play Radio Play                  http://playradioplay.com/prp/                  http://www.myspace.com/playradioplay    The Switches                  http://www.switchesmusic.net/                  http://www.myspace.com/switchesmusic    Push Play                  http://www.pushplaysite.com/                  http://www.myspace.com/pushplayrox    SAFETYSUIT                  http://www.myspace.com/safetysuit     About Simon Property Group  

Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers(R), The Mills(R), community/lifestyle centers and international properties. It currently owns or has an interest in 382 properties comprising 260 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including the Simon Visa Giftcard(R), launch of Simon platform programs such as Simon dTOUR Live(R), Simon Kidgits Club(R) and Simon Super Chefs Live!(R); a national media delivery channel including static, digital and experiential marketing and advertising vehicles, including the OnSpot Digital Network; and multiple national and local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless, among others.

About OnSpot Digital Network

OnSpot Digital Network is a 50/50 venture between Publicis Groupe, the world's fourth largest communications company, and Simon Property Group. OnSpot Digital Network is a new digital media channel that transmits digital lifestyle programming and advertising via broadband networks on high- definition plasma displays in 49 premier Simon Malls in New York, Los Angeles, Chicago, Atlanta, Boston and other major markets across the country.

About ABC Family

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 95 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.

About Universal Music Group Distribution

Universal Music Group Distribution (UMGD) has been the industry market share leader for the past nine years and consists of four major divisions: Universal Music Distribution (UMD), Fontana, Vivendi Entertainment (VE), and UMGD Digital. UMD handles the distribution and sales for such labels as Universal Motown Republic Group, Island Def Jam Music Group, Interscope Geffen A&M Records, A&M/Octone Records, MCA Nashville, Universal Records South, Lost Highway, Mercury Nashville, Verve Music Group, Decca Label Group, Universal Music Latino, Universal Music Enterprises, Hip-O, UTV, Sanctuary Records, Univision Music Group, Disa, Machete Music, ABKCO, Concord Music Group, Hollywood, Emusica, Lyric Street, RMM, Thump, Rounder, Fonovisa, Varese Sarabande, Walt Disney, Big Machine, Show Dog Records and VI Music Records, Sybersound, Hidden Beach, Palm Pictures, and Universal Music Christian Group among many others. Fontana is the company's independent sales, marketing and distribution arm, VE is its theatrical and home entertainment division, and UMGD Digital manages and distributes all of Universal Music Group's digital assets, including mobile.

                              SIMON dTOUR LIVE                                 2008 TOUR                            EVENT DATES & TIMES      DATE      EVENT TIMES          SIMON MALL           FEATURE HEADLINER    June 13    3:00PM-9:00PM       PHEASANT LANE MALL         Kate Voegele                                   Boston - Nashua,                                    New Hampshire    June 14    3:00PM-9:00PM      EMERALD SQUARE MALL       A Cursive Memory                             Boston - North Attleborough,                                     Massachusetts    June 21    3:00PM-9:00PM       ROOSEVELT FIELD          A Cursive Memory                                New York - Garden City,       Push Play                                      New York    June 22    12:00PM-6:00PM      SMITH HAVEN MALL           Kate Voegele                                New York - Lake Grove,                                      New York    June 27    3:00PM-9:00PM      OCEAN COUNTY MALL   Forever The Sickest Kids                               New York - Toms River,          Switches                                     New Jersey    June 28    3:00PM-9:00PM        MONTGOMERY MALL           Kate Voegele                              Philadelphia - North Wales,                                    Pennsylvania    June 29   12:00PM-6:00PM      OXFORD VALLEY MALL            Switches                              Philadelphia - Langhorne,       Your Vegas                                    Pennsylvania    July 2     3:00PM-9:00PM        ARUNDEL MILLS             Kate Voegele                               Baltimore - Hanover, MD    July 8     3:00PM-9:00PM    VIRGINIA CENTER COMMONS       Kate Voegele                                 Richmond - Glen Allen,                                     Virginia    July 10    3:00PM-9:00PM        CONCORD MILLS           A Cursive Memory                                Charlotte - Concord,          SAFETY SUIT                                  North Carolina    July 13    1:00PM-7:00PM         OPRY MILLS                 SAFETYSUIT                               Nashville - Nashville,                                     Tennessee    July 18    3:00PM-9:00PM      TOWN CENTER AT COBB              TBD                                 Atlanta - Kennesaw,                                      Georgia    July 19    3:00PM-9:00PM        DISCOVER MILLS            Kate Voegele                               Atlanta - Lawrenceville,                                      Georgia    July 20   12:00PM-6:00PM        MALL OF GEORGIA   The All-American Rejects                                  Atlanta - Buford,                                      Georgia    July 25    3:00PM-9:00PM        TYRONE SQUARE                 TBD                               Tampa - St. Petersburg,                                      Florida    July 29    3:00PM-9:00PM         KATY MILLS       The All-American Rejects                               Houston - Katy, Texas    August 1 3:00PM - 9:00PM        GRAPEVINE MILLS           PlayRadioPlay                                Dallas - Grapevine,                                      Texas    August 3  12:00PM-6:00PM        LAKELINE MALL             Kate Voegele                                Austin - Cedar Park,                                      Texas    August 9   1:00PM-7:00PM       LAGUNA HILLS MALL          Kate Voegele                              Los Angeles - Laguna Hills,  A Cursive Memory                                    California    August 10 12:00PM-6:00PM     THE BLOCK AT ORANGE         Plain White T's                               Los Angeles - Orange,                                    California    August 16  3:00PM-9:00PM       MAPLEWOOD MALL           A Cursive Memory                               Minneapolis - St. Paul,                                    Minnesota    August 17 12:00PM-6:00PM      SOUTHDALE CENTER            Kate Voegele                               Minneapolis - Edina,                                    Minnesota    August 23  3:00PM-9:00PM       GURNEE MILLS               Kate Voegele                                Chicago - Gurnee,                                    Illinois    August 24 12:00PM-6:00PM      ORLAND SQUARE       Forever The Sickest Kids                              Chicago - Orland Park,                                    Illinois  

First Call Analyst:
FCMN Contact:

Source: Simon Property Group, Inc.

CONTACT: Susan Luke, +1-314-982-1792, lukes@fleishman.com, for Simon
Property Group, Inc.

Web site: http://www.simondtour.com/


Profile: International Entertainment

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