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Sunday, May 25, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of May 25, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of May 25, 2008

LOS ANGELES, May 25 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of May 23 through May 25, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday May 25, 2008 by Rentrak Theatrical include:

   Rank Title                                     Weekend Gross     Locations     1  Indiana Jones Kingdom Crystal Skull        $101,000,000        4260     2  Chronicles of Narnia: Prince Caspian        $23,032,000        3929     3  Iron Man                                    $20,147,000        3915     4  What Happens In Vegas                        $9,000,000        3188     5  Speed Racer                                  $3,985,000        3112     6  Made of Honor                                $3,400,000        2393     7  Baby Mama                                    $3,323,320        2158     8  Forgetting Sarah Marshall                    $1,665,510        1078     9  Harold And Kumar Escape From Guantanamo        $915,000         750    10  The Visitor                                    $781,000         270    11  The Forbidden Kingdom                          $355,000         487    12  Young@Heart                                    $340,000         212    Weekend of 05/23/2008 to 05/25/2008     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

   Contacts:   Rogers & Cowan for Rentrak Corporation   Sallie Olmsted   (310) 854-8124   solmsted@rogersandcowan.com    Amanda Bartz   (310) 854-8151   abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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