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Thursday, May 29, 2008

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending May 25, 2008

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending May 25, 2008

LOS ANGELES, May 29 /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT) , today announced the Top 10 DVD sales and rentals for the prior week.

According to the company's proprietary tracking services, the ten top selling DVDs and the top ten most rented motion pictures, per data collected for the week ending May 25, 2008 include:

   Rentrak Top 10 Selling DVDs*    RANK  TITLE                                     STUDIO   WEEKS IN RELEASE   1     National Treasure 2: Book of Secrets      DIS                     1   2     Indiana Jones: The Adventure Collection   PAR                     2   3     Untraceable                               SNY                     2   4     Mad Money                                 ANB                     2   5     National Treasure                         DIS                   160   6     The Great Debaters                        GNS                     2   7     The Golden Compass                        NLH                     4   8     Indiana Jones and the Raiders of          the Lost Ark                             PAR                     2   9     27 Dresses                                FOX                     4   10    First Sunday                              SNY                     3    *Week ended May 24, 2008     Rentrak Top 10 Renting DVDs    RANK  TITLE                                     STUDIO   WEEKS IN RELEASE   1     National Treasure 2: Book of Secrets      DIS                     1   2     Untraceable                               SNY                     2   3     Mad Money                                 ANB                     2   4     P.S. I Love You                           WAR                     3   5     27 Dresses                                FOX                     4   6     Strange Wilderness                        PAR                     1   7     Juno                                      FOX                     6   8     The Golden Compass                        NLH                     4   9     Cloverfield                               PAR                     5   10    First Sunday                              SNY                     3     About Retail Essentials(R)  

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real- time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rental's corporate Web site at http://www.rentrak.com/.

    Contacts:  Sallie Olmsted/Amanda Bartz               Rentrak Corporation               310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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