China Digital TV Chosen as Conditional Access System Provider by Hebei Media Information Network Holdings Co., Ltd.

China Digital TV Chosen as Conditional Access System Provider by Hebei Media Information Network Holdings Co., Ltd.

BEIJING, China, May 29 /Xinhua-PRNewswire-FirstCall/ -- China Digital TV Holding Co., Ltd. (NYSE:STV) , the leading provider of conditional access systems to China's rapidly growing digital television market, today announced that the company has been chosen as the conditional access (CA) system provider to Hebei Media Information Network Holdings Co., Ltd. (Hebei TV Network). Hebei is a province of eastern China, which borders Beijing.

The contract allows China Digital TV to significantly deepen its penetration into eastern China. Hebei TV Network's seven branch offices in Shijiazhuang, Langfang, Xingtai, Hengshui, Handan, Zhangjiakou and Baoding, together with their four subsidiaries in Tangshan, Qinhuangdao, Cangzhou and Chengde, service more than 6.6 million cable TV subscribers across the province.

''We are proud that Hebei TV Network has chosen China Digital TV as their trusted long-term partner. Advanced security technology, high-quality and trusted after-sale customer service and a strong brand name ensure China Digital's momentum going forward,'' said Mr. Jianhua Zhu, China Digital TV's chief executive officer.

''China Digital TV has been active in Hebei for many years and has already provided CA systems to a number of cities in the province,'' said Mason Xu, China Digital TV's chief financial officer. ''As the Hebei TV network speeds up its analog to digital mass migration, the network will gradually launch a mix of value-added services, such as interactive TV, data broadcasting, hi- definition TV, and it should evolve into a multi-service network operator. These are the types of services upon which China Digital TV's long-term future will be built, making them a perfect partner.''

China Digital TV is the No.1 CA provider in China. According to Analysys International, a Beijing-based marketing research firm, in the first quarter of 2008, China Digital TV's market share, in terms of smart cards shipped, was 52.4%, up from 51.5% in the fourth quarter of 2007. This is nearly four times the market share of the second largest player.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of conditional access (''CA'') systems to China's rapidly growing digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts its CA-related business through its subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd. and its value-added services business through its subsidiary, Beijing Novel- Super Media Investment Co., Ltd.

For more information please visit the Investor Relations section of China Digital TV's website at http://ir.chinadtv.cn/ .

   For investor and media inquiries, please contact:    In China:    Eric Yuan    China Digital TV    Tel:   +86-10 6297-1199 ext. 6171    Email: ericyuan@novel-supertv.com     Helen Plummer    Ogilvy Public Relations Worldwide (Beijing)    Tel:   +86-10 8520-3090    Email: helen.plummer@ogilvy.com    In the United States:     Jessica Barist Cohen    Ogilvy Public Relations Worldwide (New York)    Tel:   +1-646-460-9989    Email: jessica.cohen@ogilvy.com  

Source: China Digital TV Holding Co., Ltd.

CONTACT: In China: Eric Yuan of China Digital TV, +86-10 6297-1199 ext.
6171; ericyuan@novel-supertv.com; or Helen Plummer, Ogilvy Public Relations
Worldwide (Beijing), +86-10 8520-3090, or helen.plummer@ogilvy.com; or In the
United States: Jessica Barist Cohen of Ogilvy Public Relations Worldwide (New
York), +1-646-460-9989, or jessica.cohen@ogilvy.com

Web site: http://ir.chinadtv.cn/

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Profile: International Entertainment