TiVo Predicts 'American Idol' Results Based on Highest and Lowest Viewership, With This Week's Viewership Saying Syesha Mercado Will be Sent Packing Thursday Night

TiVo Predicts 'American Idol' Results Based on Highest and Lowest Viewership, With This Week's Viewership Saying Syesha Mercado Will be Sent Packing Thursday Night

  Research indicates contestant with lowest timeshifted viewership during an           individual performance has been cut four weeks running    WHAT:  TiVo Inc. announced today a prediction of the "American Idol"          contestant most likely to be voted off the show in this week's          eliminations.  For past four weeks, since American Idol has picked          its final 12 contestants this season, TiVo has been using its          second-by-second audience measurement to determine which performers           had the highest and lowest viewership.  It turns out, this          information, especially among viewers who are watching on a          timeshifted basis, is predictive of which contestant will be voted          off.  Viewers tend to rewind and watch their favorite performances          multiple times, while fast-forwarding through the ones they don't          like.  These viewing preferences correlate with voting patterns          (for each week TiVo has measured).  As always, the viewing          information was collected in strict accordance to TiVo's privacy          policy, which uses a sample of completely anonymous data from          20,000 random anonymous subscribers, analyzed only in on an          aggregated basis.    WHO:   Two "American Idol" finalists at opposite ends of the viewership          spectrum as evaluated by TiVo:           -- David Archuleta ranked in the highest audience numbers during             his performance.           -- Syesha Mercado was the lowest on the totem pole this week, with             the fewest viewers sticking around for her performance. For the             past 4 weeks running, the person with the lowest viewership as             recorded by TiVo subscribers has been voted to go home.     WHEN:  For one week only, TiVo will strategically predict the show's          results. Fans can tune in to see how TiVo's forecast fared during          the Live "American Idol" results show on Fox, Thursday,          April 10 @ 8/7 c.    HOW:   TiVo's audience measurement analysis is based on anonymous          aggregated data from a sample of approximately 20,000 anonymous          households with the Emmy-award winning TiVo(R) service.    NOTE:  TiVo had identified the above insights in the early hours of          Wednesday, however chose to hold the information until Thursday          morning, as to not disturb Wednesday night's charity event.     To request additional information, contact:    Cindy Coppola, Ruder Finn for TiVo; 310-882-4019- office;    coppolac@ruderfinn.com  

PRNewswire -- April 10
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Source: TiVo Inc.

Web site: http://www.tivo.com/

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Profile: International Entertainment