SRS Labs Releases iWOW 2.0 Retail Software Package For iTunes

SRS Labs Releases iWOW 2.0 Retail Software Package For iTunes

-- Award-winning iWOW 2.0 plug-in from SRS is now available in a retail box version for Mac users

-- Software offers a host of user preset options and the ability to listen to music and movies in surround sound with headphones

SANTA ANA, Calif., April 10 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL) , the industry leader in surround sound, audio and voice technologies, announced today the release of iWOW 2.0 in a retail box version for iTunes Mac users. Because of its growing popularity as a web-based download, SRS Labs is now making the product available as a packaged product that will be sold through retail outlets.

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iWOW 2.0 software is the most advanced audio processing software available for iTunes on the Mac, providing consumers with unique and superior features that are not available from any other Mac iTunes plug-in product. Using several patented audio enhancement technologies, iWOW 2.0 provides immersive 3D audio for Mac desktop and -laptop computers as well as external speakers and headphones. iWOW 2.0 not only brings Mac users a richer, more natural and customizable audio experience when listening to music, videos or podcasts, but it also provides preset options, offering listeners the ability to listen and enjoy movies and videos on iTunes in surround sound over headphones.

Premium Sound for Music Playback

SRS Labs' iWOW 2.0 improves audio performance of compressed and uncompressed audio files, such as MP3s, by expanding the size of the audio image in both the horizontal and vertical sound field as well as creating deep rich bass response. SRS Labs' patented technologies also retrieve information lost in the mixing process to create a more natural audio experience.

Surround Sound for Video Playback

iWOW 2.0 includes sophisticated signal processing which has the unique ability to takes the surround sound content (Lt/Rt encoded or 5.1 channel) from video files and create a thrilling 5.1-channel, movie theater quality surround sound experience over standard stereo headphones. SRS iWOW 2.0 transforms personal video viewing into a new and exciting entertainment experience.

"SRS Labs is continually exploring new ways to bring superior audio quality to consumers," said Benjamin Grier, product marketing manager for SRS Labs. "iWOW 2.0 addresses the needs of Mac users to get premium sound from their Mac-based environments, be it a small speaker built into the Mac mini, native speakers in the MacBooks, such as the new MacBook Air, larger speakers in desktop speaker systems or even headphones. In fact, most users ask why they would ever want to turn iWOW off after their initial impression."

System requirements for iWOW 2.0 are any Macintosh running OS X 10.4 or better with iTunes 6 or higher. The software package will be available through various retailers and directly from SRS Labs at http://www.srslabs.com/iwow in addition to other online sites. The iWOW 2.0 software package will be available in late April at suggested retail price of $29.99.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Initially based on audio technologies developed at Hughes Aircraft, SRS Labs now holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com/.

Except for historical information contained in this release, statements in this release, including those by Mr. Grier, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

    SRS Labs, Inc. Contact:              Press Contact:    Cyndee Pelino, Marketing Manager     Jim Noyd, Noyd Communications Inc.    949-442-5518                         310-374-8100    cyndeep@srslabs.com                  jim.noyd@noydcom.com  

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http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
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Source: SRS Labs, Inc.

CONTACT: Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, jim.noyd@noydcom.com, for SRS Labs, Inc.

Web site: http://www.srslabs.com/

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Profile: International Entertainment