Nickelodeon's 2008 Kids' Choice Awards Nabs Dazzling Array of Stars for Live Telecast, March 29

Nickelodeon's 2008 Kids' Choice Awards Nabs Dazzling Array of Stars for Live Telecast, March 29

Pop Sensations Miley Cyrus and The Naked Brothers Band to Perform Live at UCLA's Pauley Pavilion

Nick Also Announces Addition of Stars Cameron Diaz, Steve Carell, Shia LaBeouf, Harrison Ford, Chris Brown, Heidi Klum, Drake Bell, Hayden Panettiere, Ashlee Simpson, Miranda Cosgrove, Amy Poehler, America Ferrera, Jennifer Love Hewitt, Howie Mandel, Josh Peck and Ryan Seacrest to Appear on Kids' Biggest Night with Host Jack Black

LOS ANGELES, March 3 /PRNewswire/ -- Nickelodeon's 2008 Kids' Choice Awards is set to explode with mega-star wattage, as pop sensation and 2007 KCA winner Miley Cyrus and Nickelodeon's own The Naked Brothers Band will perform live at the awards show telecast from UCLA's Pauley Pavilion, Saturday, March 29 (8 p.m. ET; tape delay PT). Additional stars announced today include Cameron Diaz, Steve Carell, Shia LaBeouf, Harrison Ford, Chris Brown, Heidi Klum, Drake Bell, Hayden Panettiere, Ashlee Simpson, Miranda Cosgrove, America Ferrera, SNL's Amy Poehler, Jennifer Love Hewitt, Howie Mandel, Josh Peck and Ryan Seacrest, among many others.

"Nickelodeon and the Kids' Choice Awards are about showcasing all things that are hot and now with kids, and Miley Cyrus and The Naked Brothers Band rule with our audience," said Paula Kaplan, Executive Vice President, Talent and General Manager, West Coast, Nickelodeon. "We're very excited that they'll perform live for the biggest kids' audience of the year, and that talent like Cameron Diaz, Steve Carell, Harrison Ford, Shia LaBeouf, Chris Brown, Hayden Panettiere and many others yet to be announced, will join in the revelry and chaos on the night where Hollywood will meet the slime."

Kids will be able to cast their vote online at http://www.nick.com/kca beginning Monday, March 3, in a total of 18 categories. Surprise awards also will be announced during the show.

Kids also will be able to vote via the Nick mobile website (wap.nick.com). Beginning Monday-Friday, March 10-14, a different category will be featured on-air each day, and kids can vote again for their favorite online at Nick.com.

Leading up to the award show, TurboNick, Nickelodeon's broadband video service on Nick.com, will feature a Kids' Choice Awards playlist, along with various clips from past awards shows and current promotions for the Nickelodeon's 2008 Kids' Choice Awards. Mini-site features of the KCA 2008 area in TurboNick will include KCA clips, quizzes, games, mash-ups and more. On the night of the live show, TurboNick will serve as the interactive broadband home base for all things Nickelodeon's Kids' Choice Awards and will give kids an insider's look at the entire live event: on the orange carpet, backstage and at the after party. Exclusive backstage webcams will give kids control of what they want to see. Free promotional Podcasts will be available on Nick.com for various media players. These Podcasts also will be available on the iTunes Music Store (www.itunes.com) as free downloads to iPods.

Nickelodeon/MTVN Kids and Family Group will host a special package of On Demand content in March that will incorporate Nickelodeon Kids' Choice Awards related content. Nickelodeon will also partner with affiliates to host Nickelodeon Kids' Choice Awards screening parties in select markets. General Mills, Burger King, Kia Motors and Hasbro are presenting sponsors of Nickelodeon's 2008 Kids Choice Awards, with Dixie, Skechers and Kraft Foods serving as associate sponsors.

The U.S. Nickelodeon Kids' Choice Awards show is seen in more than 205 million households across Nickelodeon's 34 channels in the U.K., Europe, Russia, Israel, Asia, Australia, Latin America and Brazil. Since premiering the first KCAs in the US in 1987, Nickelodeon has launched eight fully localized versions around the globe starting with Meus Premios Brasil in 2000 and Mis Premios Nick Mexico in 2003. Annual events now also take place in Sweden, Holland, Italy, China and Australia.

Last year, two new Kids' Choice Awards debuted in the biggest television markets in Europe. For the first time ever, Nickelodeon UK brought the Kids' Choice Awards to the UK. That event was produced by Nickelodeon UK, together with the team behind MTV's European Music Awards. Nickelodeon's Kids' Choice Awards Germany took place in fall 2007.

Nickelodeon's 2008 Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. This year's telecast will feature Saturday Night Live veteran Beth McCarthy as director. Bob Bain and Marjorie Cohn are executive producers. Paula Kaplan is co-executive producer. Media outlets can reference the most up-to-date information on Nickelodeon's 2008 Kids' Choice Awards by logging onto www.NickKCApress.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

Source: Nickelodeon

CONTACT: Jennifer Musselman, +1-310-752-8205,
Jennifer.Musselman@MTVstaff.com, for Nickelodeon; Jodi Davis of Nickelodeon,
+1-212-846-5981, Jodi.Davis@nick.com

Web site: http://www.nick.com/
http://www.nick.com/kca
http://wap.nick.com/
http://www.nickkcapress.com/

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Profile: International Entertainment