ID Media Promotes Rob Bochicchio to Chief Broadcast Officer

ID Media Promotes Rob Bochicchio to Chief Broadcast Officer

NEW YORK, March 4 /PRNewswire/ -- ID Media, the largest buyer of DRTV in the U.S., has announced the promotion of Rob Bochicchio to Chief Broadcast Officer. The 18-year broadcast media veteran will oversee ID Media's entire broadcast operation and promote knowledge sharing and best practices across all broadcast teams. Also, as part of his new role, Bochicchio will take on responsibility for the Broadcast Traffic Department.

Bochicchio was a member of the founding Executive Committee that launched ID Media in 2002. Promoted from the position of Director of Broadcast Services, Bochicchio is credited with pioneering new broadcast buying approaches at the company. These approaches include highly effective upfronts for DRTV and an early partnership with Google TV Ads, participating in their successful beta auction of TV inventory in 2007. Said Mike Steib, Director of Google TV Ads, "Rob's got tons of energy to try new things -- especially when he senses a strong return on investment."

The announcement of Bochicchio's promotion was made by Gaye Sussman, President of ID Media. Said Sussman, "Clients now are faced with daunting challenges on how to reach consumers efficiently. Fears of recession intensify this challenge. Rob has been extremely successful at helping advertisers realize the potential of DRTV to drive down costs, extend reach, and obtain metrics to demonstrate ROI. We are delighted to announce this recognition of his achievements."

About ID Media

ID Media helps leading advertisers profit in today's fast-changing media marketplace. The company, which is the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems. ID Media serves clients including American Express, Brink's Home Security, Johnson & Johnson, HBO, Kaiser Permanente, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group of Companies (NYSE:IPG) .

Source: ID Media

CONTACT: Emily A. Burns of ID Media, +1-212-907-7007,
eburns@idmediaww.com

Web site: http://www.idmediaww.com/

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Profile: International Entertainment