Navic's Advanced Advertising and iTV Solutions Complete Motorola Acadia AIT Validation

Navic's Advanced Advertising and iTV Solutions Complete Motorola Acadia AIT Validation

Process confirms ability of Navic advertising, analysis and reporting solutions to run on Motorola digital set-top boxes

WALTHAM, Mass., March 4 /PRNewswire/ -- Navic Networks has completed Motorola's Acadia Application Integration and Test validation process for its advanced advertising and interactive television solutions to run on the Motorola/TV Guide iGuide platform. In doing so, Navic has more than doubled its potential market by expanding it to include Motorola digital set-top boxes. Advanced advertising and interactive applications can now be managed and seamlessly delivered across even more markets and operators using Navic's HyperCast Network.

"Pursuing Acadia validation was about giving operators, advertisers and programmers the broadest possible footprint for advanced advertising and iTV applications," said John Hoctor, vice president business development and marketing, Navic Networks. "Navic's compatibility with all the major set-top platforms and cable industry standards enables our MSO partners to attract even more national advertisers and programmers who are interested in engaging viewers with two-way interactivity and who want to measure actual campaign results in real-time."

Regardless of whether a cable system uses Motorola, Scientific Atlanta, Pioneer, or Pace set-top boxes, Navic's HyperCast Network provides the unified back-office capabilities necessary to seamlessly deploy advanced advertising and interactive TV content across the system. Navic's HyperCast Network logically connects local, disparate cable systems together and provides a central service platform for managing content across cable systems.

   Navic's solutions compatible with Motorola include:    -- Admira -- providing the first true impression-based media placement      service for television advertising across multiple programs and      markets.   -- Addressable Advertising -- providing targeted interactive overlay      enhancements for spot advertisements.   -- Enhanced Programming -- providing targeted interactive overlay      enhancements for engaging audiences during programming.   -- Audience Measurement -- providing accurate, real-time measurement of      television programming and commercial viewership.   -- Diagnostic Data Collection -- providing the collection and distribution      services that enable MSOs to extend the functionality and revenue      generating capabilities inherent in their networks of subscriber      services.    

In addition to Motorola/TV Guide's i-Guide, Navic's solutions are available on several other platforms including SA/Pegasus, integrated with SARA, Aptiv's Passport, and Time Warner's MDN resident applications, tru2way, eBIF and the TVWorks OnRamp platform.

Acadia validation is used as a benchmark for broadband network operators as they choose the software, content and applications to deliver to their subscribers. Acadia AIT evaluates independent software vendors (ISVs) for inclusion in Motorola's Horizon Developer Program. It vets TV solutions, including IPGs, VOD, personal video recording (PVR), Internet access, gaming, targeted advertising, e-mail, and commerce applications for interoperability with the Motorola platform.

About Navic Networks

Navic Networks is the leading addressable advertising and interactive television technology provider to the cable and direct broadcast satellite television industry. Navic provides sophisticated tools that use real-time audience measurement data to optimize the delivery and placement of targeted interactive media. Navic's patented technology powers addressable advertising and interactive television applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Waltham, Mass. For more information, visit http://www.navic.tv/.

   Contact:   Heidi Patel                         Karen Pantinas   Navic Networks                      Beaupre & Co.   (781) 398-4643                      (603) 559-5836   hpatel@navic.tv                     kpantinas@beaupre.com  

First Call Analyst:
FCMN Contact:

Source: Navic Networks

CONTACT: Heidi Patel of Navic Networks, +1-781-398-4643,
hpatel@navic.tv; or Karen Pantinas of Beaupre & Co. for Navic Networks,
+1-603-559-5836, kpantinas@beaupre.com

Web site: http://www.navic.tv/

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Profile: International Entertainment